Copywriter

Description

If your love language is a well-timed pun, keep reading.

At Not Your Mother's, we don't do bland. We write copy with personality that’s clever enough to earn a second look, witty enough to make people smile, and bold enough to push the conversation forward. We love ideas that toe the line (without crossing it), headlines that make people wish they'd thought of them first and copy that's as memorable as the hair it sells. We know the difference between clever and cringe, and we write for today's consumer without trying too hard. This role will serve as a key steward of the Not Your Mother’s brand voice, translating brand strategy, product innovation, and cultural insights into distinctive consumer storytelling across the full brand ecosystem.

We’re looking for a Copywriter who can bring that energy to every consumer touchpoint, from packaging and product launches to campaigns, retail, digital, social, experiential, PR, and everything in between. You’ll turn product benefits into consumer desire, help shape messaging from strategy through execution, and ensure the Not Your Mother’s voice remains distinctive, relevant, and unmistakably ours wherever the brand shows up.

WHY YOU’LL LOVE IT HERE:

At Not Your Mother’s Haircare, we exist to do hair differently. We create life-tested clean haircare for every strand and season, designed to take on real hair needs, from volume and hydration to frizz control and definition, without overcomplicating your routine.

Our team moves fast, thinks big, and isn’t afraid to challenge the expected. We believe the best ideas come from collaboration, curiosity, and people who bring fresh perspectives to the table. Whether we’re launching innovation, building community, or creating culture-driving moments, we do it with intention, creativity, and a little bit of edge.

As Not Your Mother’s continues to grow, we’re building the creative and storytelling capabilities needed to support the brand’s next chapter. This role will help strengthen and scale how our brand voice comes to life across an expanding ecosystem of channels, launches, and consumer experiences.

Our culture is rooted in the values that guide everything we do. We lead with LOVE FOR ALL by creating a workplace where individuality is celebrated, and everyone feels empowered to show up as themselves. We encourage our team to MAKE YOUR MARK by taking initiative, owning ideas, and pushing work forward with confidence. And we continue SHAKING THINGS UP by embracing change, staying curious, and never settling for ordinary.

WHO YOU’LL PARTNER WITH:

· Partner closely with the Storytelling Director, Creative Director, and Director of Creative Operations to bring the Not Your Mother's brand voice to life across every touchpoint.

· Act as a strategic creative partner to cross-functional teams, helping sharpen briefs, consumer propositions, messaging opportunities, and storytelling approaches before copy development begins.

· Collaborate cross-functionally with Creative, Marketing, Retail Media, Social, Influencer & PR, Community & Events, Innovation, and Legal/Regulatory teams to develop compelling, on-brand messaging.

· Manage freelance translation partners, ensuring messaging remains accurate, culturally relevant, and consistent with the Not Your Mother's brand voice across global markets.

HOW YOU’LL MAKE YOUR MARK:

· Own copy development across consumer-facing brand touchpoints, ensuring every expression reflects the distinctive Not Your Mother’s voice and ladders back to brand and business objectives.

· Create and maintain brand voice guidelines, copy standards, and messaging frameworks to support cross-functional teams.

· Bring a culturally fluent, social-first lens to storytelling, staying close to beauty, culture, consumer behavior, platform language, and emerging trends to keep the brand fresh, relevant, and culturally connected.

· Serve as the brand’s copy expert, maintaining a distinctive and consistent Not Your Mother’s voice across packaging, product launches, campaigns, retail, digital, social, experiential, PR, and corporate communications.

· Partner with the Storytelling Director and Creative Director to translate brand strategy, campaign objectives, product innovation, and consumer insights into compelling creative and messaging.

· Develop messaging hierarchies for campaigns, innovation launches, and key commercial moments, defining core messages, consumer takeaways, reasons to believe, and supporting stories.

· Concept alongside designers, creative leadership, and marketing partners to develop campaign platforms, content ideas, activations, naming, headlines, and storytelling concepts from brief through execution.

· Translate product benefits, claims, and technical information into simple, compelling consumer language that creates desire while maintaining product truth and regulatory compliance.

· Review, edit, and proofread copy across departments to ensure clarity, consistency, accuracy, and adherence to brand standards.

· Partner closely with Product Innovation, Regulatory, and Legal teams to navigate claims and ensure creative storytelling remains both compelling and compliant.

· Present copy concepts, messaging recommendations, and creative rationale to cross-functional stakeholders and leadership, incorporating feedback while protecting the integrity of the brand voice.

· Manage translation requests and external translation partners from intake through final approval, ensuring messaging remains accurate, culturally relevant, and authentic to the brand across languages.

Requirements

· Exceptional writing, editing, and proofreading skills with a strong portfolio demonstrating distinctive brand storytelling and conceptual thinking across multiple channels.

· Ability to adapt writing style across diverse formats and audiences while maintaining a consistent and recognizable brand voice.

· Strong understanding of consumer marketing, branding, and copywriting best practices across digital, retail, packaging, social, e-commerce, paid media, and experiential touchpoints.

· Experience developing and maintaining brand voice guidelines, messaging frameworks, and copy standards to drive consistency across cross-functional teams.

· Ability to translate brand strategy, consumer insights, and product benefits into clear, compelling consumer-facing messaging.

· Strong collaboration and communication skills with the ability to partner effectively across Creative, Marketing, Innovation, and Legal/Regulatory teams.

· Highly detail-oriented with the ability to manage multiple projects, prioritize competing deadlines, and maintain creative quality and accuracy in a fast-paced environment.

· Experience managing external vendors or freelance partners, including translation partners or agencies, preferred.

· Familiarity with product claims, regulatory review, and packaging copy development is a plus.

· Experience in beauty, personal care, fashion, lifestyle, or consumer packaged goods strongly preferred.

· Passion for culture, language, and storytelling, with a keen eye for consumer behavior and emerging trends that keep the brand voice fresh, relevant, and consumer-centric.

EDUCATION AND EXPERIENCE:

• Bachelor's degree in English, Journalism, Communications, Marketing, Advertising, Public Relations, or a related field.
• 4–6+ years of professional copywriting, content, or brand writing experience, preferably within beauty, personal care, lifestyle, fashion, or consumer packaged goods.

WHAT IT TAKES DAY-TO-DAY:

· This is an office-based role

· Hybrid work schedule: 3 days in office and 2 days remote

NYM Benefits & Perks

At NYM, we believe in supporting your success—professionally, financially, and personally.

• Competitive Compensation designed to reflect your skills and impact
• Work–Life Balance with PTO, sick time, 9 paid holidays, and 2 paid floating holidays
• Comprehensive Health Coverage including medical, dental, and vision for you and your family, plus company-paid short-term disability and life insurance
• Financial Wellness with Roth and 401(k) retirement plans and a 4% employer match
• Paid Parental Leave because family always comes first
• Professional Growth supported through our professional development reimbursement program
• Wellness Perks On-site fitness center and One Pass Select access
• Product Perks with access to exclusive product discounts
• Annual Beauty & Wellness Credit to invest in yourself
• Volunteer Time Off so you can support the causes that matter most
• Monthly Networking Lunch Credit to stay connected, inspired, and engaged