Copywriter Performance Marketing

Are you looking to work for an innovative and fast-growing consumer brand, 100% remotely?

We are looking for a highly creative and performance-driven candidate for the position of Copywriter / Creative Strategist – Performance Marketing.

We are seeking a strategic and hands-on copywriter who can translate a strong brand voice into high-performing advertising copy, especially for Meta campaigns, while also developing clear creative briefs and collaborating closely with designers, media buyers, and marketing teams.

The ideal candidate is comfortable working at the intersection of creative strategy, copywriting, audience insights, and performance data. You should be able to write copy that captures attention, adapts across channels, and improves based on testing and campaign results.

The salary range is $2,400 to $2,800 USD per month, depending on the candidate’s experience and seniority.

Candidates from Latin America may be considered.

Candidates in a time zone outside of the Western Hemisphere will NOT be considered.

The role is 100% remote.

ALL RESUMES AND PORTFOLIOS MUST BE SUBMITTED IN ENGLISH

Responsibilities:

• Write strategic, on-brand copy for Meta ads, including Facebook and Instagram campaigns.
• Develop hooks, headlines, primary copy, and full-funnel ad variations.
• Create creative briefs using existing photo and video assets, identifying what can be reused and where new creative production may be needed.
• Translate ad performance data and audience insights into actionable copy and creative recommendations.
• Write and adapt copy across multiple marketing channels, including social media, email, web, retail, and paid advertising.
• Maintain a consistent brand voice while adapting messaging to different channels and audiences.
• Collaborate closely with designers, media buyers, creative strategists, and marketing teams.
• Iterate on copy and creative concepts based on testing results and campaign performance.
• Manage multiple creative briefs, projects, and deadlines simultaneously without sacrificing quality.
• Contribute ideas that help improve both creative performance and brand consistency.

Requirements:

• Fluent in English — YOU MUST BE ABLE TO HAVE A FLUENT PROFESSIONAL CONVERSATION AND WRITE HIGH-QUALITY MARKETING COPY IN ENGLISH.
• 3+ years of experience in copywriting, creative strategy, performance marketing, or a related role.
• Hands-on experience writing performance marketing copy, ideally for Meta Ads / Facebook / Instagram.
• A strong portfolio is required, showing examples of both:
• Short-form, performance-focused copy such as hooks, headlines, and ads.
• Longer-form brand or marketing copy.
• Experience translating performance data, audience insights, or test results into creative recommendations.
• Ability to create clear and actionable creative briefs from existing visual assets.
• Strong understanding of how to adapt copy for different channels, audiences, and stages of the funnel.
• Strong understanding of brand voice and messaging consistency.
• Experience collaborating with designers, media buyers, performance marketers, and other creative teams.
• Ability to manage multiple deadlines and priorities in a fast-paced environment.
• Strong communication, collaboration, and attention to detail.
• Bachelor's degree preferred, or equivalent professional experience.

We are not looking for someone who only writes beautiful copy. We are looking for someone who understands why creative performs.

The ideal candidate can look at campaign results, audience behavior, and existing creative assets, identify opportunities, and translate those insights into stronger hooks, messaging angles, creative briefs, and ad concepts.

You should be equally comfortable writing a headline that stops the scroll and explaining why that message should resonate with the audience and how you would test it.