Creative Campaign Manager

We’re looking for an experienced and creatively driven Creative Campaign Manager to join our Marketing Team and help bring our brand to life through distinctive, impactful campaigns that inspire customers and drive our growth.

The Creative Campaign Manager is responsible for bringing our brand proposition of quality, value and the Italian Touch to life through distinctive, impactful and effective UK advertising campaigns. Owning the end-to-end delivery of creative campaigns, the role will build brand awareness, strengthen customer consideration and drive commercial performance and sales.

Leading the day-to-day relationship with our creative agency, the role will bring together UK and Italian colleagues, fostering collaboration and developing greater local ownership of our creative output. Working across advertising, retail stores, digital and social, the Creative Campaign Manager will ensure a connected and consistent customer experience, delivering compelling campaigns that bring our brand to life and to helping poltronesofà become a positively famous brand.

Hybrid working, with two days per week based in our Sunderland office.

Campaign ownership: Translate the rolling customer and trade plan into clear creative briefs, audience priorities, messages, deliverables and production schedules. Manage campaigns from briefing and concept development through approval, launch and evaluation.

McCann management: Lead day-to-day agency delivery, work-in-progress meetings and feedback. Agree scopes, costs and timelines; challenge ideas against objectives and hold the agency accountable for quality, value and delivery.

Creative judgement: Assess concepts for quality, value, Italian distinctiveness, cut-through and brand attribution. Turn research and stakeholder feedback into clear direction while building a consistent creative platform over time.

Production and delivery: Coordinate TV, video, audio, outdoor, digital and paid-social assets as required. Manage production partners, format adaptations and delivery specifications with the Media Planning Manager, meeting booking and trafficking deadlines.

UK and Group alignment: Manage the UK creative approval calendar with the Marketing Director and Italian brand colleagues. Clarify decision rights, local adaptation needs and lead times; escalate unresolved issues before they delay delivery.

Paid owned and earned integration: Work with the Head of Brand, Social & Content to connect advertising with social, content and PR. Brief reusable campaign assets and social-first adaptations; coordinate with Retail Marketing on consistent POS execution.

Quality and commercial control: Obtain appropriate approval for product, price, offer and finance messages. Manage usage rights, talent and music licences, brand checks and asset versions. Control agreed production budgets, purchase orders and invoices.

Creative effectiveness: Agree a creative testing plan with Media Planning and insight partners. Review recognition, brand attribution, message take-out and consideration alongside commercial results; apply learning to improve future executions and content reuse.

Measures of success
Briefs and assets delivered on time and budget; stronger brand attribution and consideration; effective creative tests; increased content reuse.

• Compelling creative briefs, constructive agency feedback and strong creative judgement.
• Integrated campaign management, production planning and budget control across broadcast and digital formats.
• Understanding of brand building, audience insight, creative testing and channel-specific storytelling.
• Confident stakeholder influence and presentation; organised, accurate and calm under deadlines.
• Working knowledge of approvals, advertising compliance and intellectual property usage rights.
•Delivering consumer advertising campaigns in an advertiser or agency role, from brief to launch.
• Evidence of managing agencies or production partners, budgets and several concurrent campaigns.
• Examples of improving creative work using research or results; experience adapting assets across channels.
• UK retail or home brands, TV/video production and international brand coordination.
• Relevant qualification or equivalent practical experience; campaign examples to discuss at