Creative Manager, Visual Studio, Our LEGO Agency

Job Description

Ready to bring our LEGO® products to life through impactful visual product and packaging communication?

As a Creative Manager, you’ll be creatively accountable for the packaging and product communication across multiple allocated projects – ensuring impactful, relevant & compelling visual storytelling and creative executions.

You will mainly succeed through others with creative direction - leading internal teams and partners from brief to final packaging, ensuring premium quality and engaging, meaningful communication for shoppers and consumers worldwide.

This is a Billund-based position, working in line with our Best of Both principles, with an expectation of being in the Billund office at least three days per week.  We do not offer relocation assistance for this role.

Responsibilities include:

• Ensure engaging product activation & inspiring play experiences that sparks imagination & create inner stories

• Translate audience understanding, key messages and overarching strategic goals into effective packaging design

• Navigate a complex stakeholder landscape across Marketing, IP Partners and LEGO Designers, basing creative decisions and direction on clear strategic, brand and executional considerations

• Shape and support the creation of a visual identity/principal design for packaging to ensure all precautions, decisions and direction are done based on what is feasible in execution

• Contribute proactively beyond your own area of responsibility, helping to drive cross-functional initiatives and improvements across our business and partner network

As Creative Manager you:

• Cares about and takes pride in the work

• Presents work with confidence and clarity

• Are happy to get hands-on with the work when needed

• Think creatively, give meaningful feedback and set direction

• Manage your time effectively and meet deadlines

• Immerse yourself in the universes and stories of the respective franchises and products

• Keep yourselves updated on cultural and visual trends

• Are confident and resilient yet open and inclusive to other views

• Master the Adobe Creative Suite

Required Qualifications 

• Worked as a Senior Art Director or Senior Graphic Designer

• Able to translate marketing briefs into visual product and packaging communication

• Excellent communication skills, with the ability to inspire and engage others

• Able to act as the creative bridge between stakeholders

• Be the natural go-to person - role-modelling good team behaviour and feedback culture

• Foster a positive environment, culture and collaboration across internal graphic designers, freelancers, partners and stakeholders

Preferred Qualifications 

• Delivered packaging or creative work for the Chinese market

• Adapted creative work for different markets, audiences or cultural contexts

What You’ll Build 

We are looking for a Creative Manager who is passionate in leading the creative packaging execution through partners and individuals. 

You are a strong, resilient creative who is comfortable navigating constant challenges and an ever-changing environment. You will join a broader team of Creative Managers, each leading their own projects while supporting one another through collaboration, guidance and creative sparring.  

Life on the Team 

OLA Visual Studio is responsible for the product and packaging communication across the entire LEGO® portfolio from creative executions, image creation and lifestyle photography.

We are part of the bigger in-house creative agency (Our LEGO Agency) leading all the global creative work, campaigns, experiences and packaging for the LEGO Group.  

What Success Looks Like 

You’ll lead teams and partners to deliver distinctive packaging that brings the uniqueness of each product story, play experience and passion point to life. Success means setting clear creative direction, building strong relationships, helping others do their best work and delivering bold, effective ideas across a complex programme.

There is a desire for more bravery and bolder ideas, so it is an exciting time to join us in this role!  

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace: Your workplace will be the office, store or factory specified in this advert.

Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Beware of Recruitment Scams

We are aware of reports of fraudulent emails and social media messages from individuals falsely claiming to represent the LEGO Group recruitment teams. Please check that recruitment communications are from an official LEGO® email address before responding

About Us

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.