$120,000 - $280,000 a year
About the Role
We’re looking for a
Creative Marketing Lead
to own and elevate the creative expression of our brand across every customer touchpoint. This role sits at the intersection of
strategy, storytelling, and execution
, translating business objectives into compelling creative that drives awareness, engagement, and growth.
You’ll lead the development of brand campaigns, oversee creative direction across channels, and collaborate closely with cross-functional partners to ensure our products show up in the world with clarity, consistency, and impact.
What You’ll Do
Creative Strategy & Brand Leadership
Own the creative vision and execution for brand, product, and campaign initiatives.
Translate brand strategy and consumer insights into strong creative concepts and narratives.
Ensure brand consistency across all marketing channels while evolving the brand over time.
Campaign & Content Development
Lead creative development for integrated marketing campaigns (digital, retail, social, packaging, experiential).
Oversee content creation across paid, owned, and earned channels.
Guide creative testing and optimization to improve performance and engagement.
Cross-Functional Collaboration
Partner with Brand, Product, Sales, E-commerce, and Operations teams to support launches and promotions.
Collaborate with external agencies, freelancers, and production partners as needed.
Balance creative ambition with timelines, budgets, and operational realities.
Team & Process Leadership
Lead, mentor, and inspire internal creatives or external partners.
Establish creative processes that support speed, quality, and scalability.
Provide clear feedback and direction to elevate creative output.
Performance & Insights
Use data, testing, and consumer feedback to inform creative decisions.
Track campaign performance and translate insights into actionable improvements.
Stay informed on trends in CPG, design, content, and consumer behavior.
What We’re Looking For
6–10+ years of experience in creative marketing, brand marketing, or creative leadership.
Experience in
CPG, retail, or consumer-facing brands
.
Strong portfolio demonstrating campaign thinking, brand storytelling, and execution across channels.
Ability to think strategically while remaining hands-on when needed.
Experience managing agencies, freelancers, or internal creative teams.
Strong communication skills and a collaborative mindset.
Comfortable operating in fast-paced, growth-oriented environments.
Bonus Points
Experience supporting product launches in retail or e-commerce.
Familiarity with performance marketing and creative testing frameworks.
Experience working with packaging, in-store, or shopper marketing.
Passion for consumer brands and understanding of customer behavior.
Why This Role Matters
Creative is how our brand shows up in the world. This role has the opportunity to shape not just campaigns—but how consumers experience, remember, and connect with our products.