About Us

Hi, we’re Applica — the mobile growth partner working with the teams behind leading apps like Loona, Fabulous, Fitonomy, Freeletics, Drops, and many others 👋

We are on a mission to become the world’s #1 growth partner for digital app owners.

About the role:

We’re looking for an experienced Creative Producer who can independently own the creative testing process - from research and hypothesis development to briefing, performance analysis, iteration, and reporting.

You should feel confident working with performance data, understanding why creatives win or lose, and turning those insights into the next round of tests.

AI is also a big part of how we work - not only for research and ideation, but also for building smarter workflows, improving output quality, and automating repetitive parts of creative production.

Your day-to-day:

• Research competitors, audiences, trends, and winning creative approaches

• Develop new creative hypotheses and testing ideas

• Turn hypotheses into clear briefs for Motion and Graphic Designers

• Track creative performance and testing results week over week

• Analyze results and identify what should be iterated, scaled, or deprioritized

• Develop iterations of successful concepts and hypotheses

• Work closely with designers and provide clear creative feedback

• Contribute to weekly client reports with creative insights, learnings, and next steps

• Use AI tools for research, copywriting, briefing, analysis, and other parts of the creative workflow

• Build or improve AI-assisted workflows and automations for recurring tasks

What we’re looking for:

• 2+ years of experience as a Creative Producer or in a similar performance marketing role

• Strong understanding of performance creative strategy and testing

• Ability to independently research and develop new creative hypotheses

• Experience analyzing creative performance and making data-driven decisions

• Strong briefing, copywriting, and communication skills

• Good understanding of key UA metrics such as CTR, CPA/CPI, Hook Rate, Hold Rate, and conversion metrics

• Strong hands-on experience with ChatGPT, Claude, or other AI tools

• Experience creating advanced prompts, custom AI workflows, skills, or automations

• Ability to manage your own workload and move projects forward independently

• English B2+

Nice to have:

• Experience working directly with clients

• Experience preparing creative performance reports

• Experience with automation or no-code tools

• Good understanding of Motion and Graphic Design production

What we offer:

• Flexible part-time or freelance collaboration

• Work with international digital products across different industries

• Direct involvement in creative strategy and testing

• Access to a wide range of creative, research, and AI tools

• Freedom to introduce new tools, workflows, and automation ideas

• Minimal bureaucracy and no unnecessary meetings

• Fully remote work

• Collaboration with experienced Creative and UA teams

Contact us if you:

• Are proactive and comfortable working independently

• Care about performance, not just creative output

• Enjoy turning research and data into new creative ideas

• Like testing hypotheses and continuously improving what works

• Actively use AI to work smarter and faster

• Take ownership and don’t need someone to define every next step

Let's talk about the job

Does this position sound good to you? Then we'd love to hear about you!

Press

• 40x surge in non-organic user acquisitionwww.singular.net
• Applica & RevenueCat Success Storieswww.revenuecat.com
• Purchasely & Applica Optimization Frameworkwww.purchasely.com
• IronSource Podcast with Applicawww.is.com