Creative Strategist

Creative Strategist (Full-Time, Remote) MVR Digital is hiring a Creative Strategist to own the link between performance data and creative output for our luxury and premium DTC clients. This is not a brand-storytelling role. You'll read Meta and Google ad performance daily, form testable hypotheses about what's working and why, and write briefs precise enough that a designer or editor can execute without guessing. About MVR Digital MVR Digital is a performance marketing agency serving luxury and premium DTC and e-commerce brands, with roots in New York, Denver, and Canada. We were named one of Adweek's Fastest Growing Agencies. We operate fully remote and async-first, using Slack and ClickUp to run distributed teams across the US and Canada. Our Values Act Like an Owner Clarity Over Complexity Serve Clients' Best Interest We Win Together, We Lose Together Data-Informed, Human-Led What you'll own Performance-to-brief pipeline - Read Meta and Google ad performance data daily. Identify which hooks are fatiguing, which formats are holding attention, and which audiences are saturating. Translate those signals into structured creative briefs: segment, message, hook type, format, reference, and success metric. Creative testing strategy - Build and prioritize a testing roadmap with media buyers. Form specific, falsifiable hypotheses rather than general concepts. Brief management and execution oversight - Brief designers, video editors, copywriters, and UGC creators. Maintain a tagged creative asset library so winning concepts from past sprints can be found and iterated on, not rebuilt from scratch. UGC scripting and trend iteration - Track UGC and short-form trends across TikTok and Instagram on a rolling basis and adapt winning formats to client brands and offers quickly, before they fatigue.This is a core function of the role, not a secondary skill. Candidates without recent, hands-on UGC scripting experience should not apply. Iterate on existing UGC concepts based on performance data: tightening hooks, testing new openers, recutting pacing direction for editors. Write UGC-style scripts that sound like real people talking, not ad copy. You should be able to nail hook, problem, proof, and CTA structure in a 15-30 second format. What you need 3+ years in creative strategy, performance marketing, or a closely related role (media buying, copywriting, or brand marketing with a strong performance bent). Demonstrated experience writing structured creative briefs, not mood boards. DTC or e-commerce experience strongly preferred. Luxury or premium brand experience is a differentiator, not a requirement, but you should be able to speak to how creative instincts shift in a higher-consideration purchase environment. Comfortable in a remote, fast-moving agency environment managing multiple client accounts and external creative partners simultaneously. Strong written communication. You'll be working async with a distributed team, so clarity in writing carries real weight. Hands-on UGC scriptwriting experience, ideally with a portfolio or examples of scripts that turned into produced ads. Working fluency in Meta Ads Manager and Google Ads reporting. You should be comfortable reading hook-rate and hold-rate curves, not just total spend and ROAS. Nice to have Familiarity with AI-assisted creative research or tagging tools. Basic working knowledge of Figma, Canva, or Adobe tools, enough to communicate visual direction, not to execute design work yourself. Role details Full-time, fully remote. Open to candidates across the US and Canada. Compensation is monthly, commensurate with experience. Benefits: PTO, paid holidays and flexible Friday's