Creative Strategist

🌟 About the Job Toplent helps companies scale faster by connecting them with exceptional remote professionals from SEA, LATAM, and South Africa. We are currently collaborating with a fast-growing DTC brand that is seeking a Creative Strategist to join their team on a remote full-time basis. In this role, you’ll own the full creative pipeline—from ideation to performance analysis—partnering with editors, designers, and media buyers to deliver performance-driven direct-response ads across Meta, Instagram, and YouTube. 💼 Responsibilities: 🎬 Ideate, script, and build weekly direct-response creative briefs (UGC short-form, DR edits, statics) 📝 Manage end-to-end production: from briefs → creator/editor handoff → QA → upload/naming → delivery to media buying team 🎨 Partner with editors and designers, providing clear and timely feedback to ensure quality and deadlines are met 📱 Develop platform-native concepts with a focus on direct-response video 📊 Own creative performance, driving towards monthly/quarterly KPIs tied to CPA/CAC and win rate 🔍 Translate key metrics (hook rate, hold, CTR, CVR, CPA) into testing strategies and creative iterations 🧪 Collaborate with media buyers to define hypotheses, budgets, and success metrics for creative testing 📂 Document insights and learnings systematically in Notion 🚀 Review daily ad performance and identify optimization opportunities 💡 Continuously ideate new hooks, angles, and creative concepts, maintaining a growing angle library 📈 Monitor competitor trends, market signals, and platform updates to stay ahead 🛠️ Required Skills: ✅ Proven experience as a Creative Strategist 📢 Strong understanding of direct-response advertising and performance marketing principles 📺 Hands-on experience with Meta, Instagram, and YouTube advertising platforms 📊 Strong analytical ability with comfort in performance metrics and testing frameworks 📅 Excellent project management skills, with the ability to manage multiple projects and deadlines 💬 Exceptional communication and collaboration skills in remote, cross-functional teams 🎁 Benefits: 🌍 100% Remote Role (Work from anywhere) 💵 Competitive Salary in USD 🚀 Career growth opportunities 🤝 Collaborative and high-performance remote work culture