Creative Strategist

CREATIVE STRATEGIST

Location: Global
Job Type: Full Time
Work Hours: PST

Overview

We’re looking for a Creative Strategist to develop performance-led concepts and increase the volume and quality of creative testing. This person will turn customer insights and campaign results into clear briefs, work with creative producers, and recommend what to test next.

Core Focus

- Paid-social creative strategy
- Concept development and briefing
- Creative testing and iteration
- Performance insights
- Collaboration with designers, editors, and creators

### Responsibilities

Creative Strategy

- Develop concepts, angles, hooks, and messaging for acquisition creative.
- Translate customer insights, product benefits, and performance data into creative briefs.
- Build a pipeline of testable ideas and prioritize the strongest opportunities.

Production Partnership

- Brief designers, editors, and creators on deliverables.
- Give clear feedback on work in progress.
- Adapt concepts into formats suited to the channels the business uses.

Performance & Testing

- Review creative results to identify winning themes and underperforming approaches.
- Recommend iterations and new tests.
- Communicate learnings and next steps to the hiring manager.

### Must-Haves

- Experience developing performance-oriented creative for a consumer brand.
- Portfolio showing concepts, briefs, and finished work.
- Ability to use performance data to inform creative decisions.
- Strong written and spoken English.
- Ability to give actionable feedback and collaborate across functions.

### Nice-to-Haves

- Beverage, wellness, CPG, or DTC experience.
- Experience with creator-led or short-form video creative.
- Experience managing a high-volume creative testing pipeline.
- Experience working with a distributed team.


Tools

- Meta Ads Manager
- Meta Ad Library
- TikTok Creative Center
- Motion
- Notion
- Google Sheets
- Canva
- ChatGPT

Success in This Role

Success means establishing a reliable flow of strong creative concepts and briefs, helping the team test more effectively, and using results to guide the next round of work.