Creative Strategist

We are hiring a full-time Creative Strategist to join a consulting company that specializes in helping client-service businesses grow. The company works exclusively with agencies, consultancies, creative studios, production companies, and B2B service firms, helping them improve their positioning, marketing strategies, and overall business growth.

This role is focused on developing creative strategies, building compelling marketing campaigns, and translating business objectives into effective content and messaging. You'll work closely with the internal team to develop creative concepts, build detailed briefs, and ensure marketing initiatives are aligned with each client's brand identity and target audience. The ideal candidate has a strong understanding of B2B marketing, knows how to develop creative strategies that generate qualified leads, and is comfortable taking ownership of projects from ideation through execution. Full-time. Fully remote. Must be ENGLISH-SPEAKING.

Hours: 9am–5pm CST (40 hours per week).

Key Responsibilities:

• Develop and execute creative strategies for B2B service businesses, including marketing agencies, consultancies, and creative studios.
• Create detailed creative briefs for designers, video editors, copywriters, and other creative team members, ensuring clear direction and expectations.
• Develop creative concepts for marketing campaigns across LinkedIn, email, websites, paid advertising, and other relevant channels.
• Research client industries, competitors, target audiences, and market trends to identify opportunities for differentiation.
• Translate each client's brand identity, positioning, and ideal customer profile into effective marketing messaging and creative direction.
• Build creative roadmaps outlining campaign concepts, content opportunities, testing strategies, and upcoming deliverables.
• Collaborate with internal marketing and creative teams to ensure campaigns are executed according to the established strategy.
• Develop content strategies for LinkedIn and other B2B marketing channels, including thought leadership, educational content, and lead generation campaigns.
• Repurpose existing content, including podcasts, webinars, interviews, and long-form materials, into effective marketing assets.
• Review creative deliverables and provide actionable feedback to improve quality, messaging, and alignment with campaign objectives.
• Analyze campaign performance to identify successful messaging, creative angles, and opportunities for improvement.
• Develop and implement creative testing strategies to improve engagement, lead generation, and conversion rates.
• Present creative strategies, campaign concepts, and recommendations to internal stakeholders and clients.
• Use AI tools to assist with research, ideation, content development, and creative production.
• Create and maintain templates, creative briefs, and internal processes to improve the efficiency of the creative team.

Key Qualifications:

• 3+ years of experience in creative strategy, B2B marketing, content strategy, or a similar role.
• Previous experience working with marketing agencies, consulting firms, or B2B service-based businesses.
• Strong understanding of B2B marketing strategies, including lead generation, brand positioning, content marketing, and demand generation.
• Proven experience developing creative briefs that provide clear, actionable direction to designers, editors, and content creators.
• Ability to translate complex services and business concepts into compelling marketing messages.
• Strong understanding of LinkedIn marketing, thought leadership, and organic content strategies for professional audiences.
• Experience developing creative concepts for paid advertising campaigns, particularly on LinkedIn, Meta, or Google.
• Ability to analyze marketing performance and use data to improve creative strategies.
• Strong understanding of brand identity, customer personas, messaging frameworks, and creative storytelling.
• Familiarity with graphic design and video editing principles, with the ability to provide meaningful creative feedback.
• Comfortable using AI tools such as ChatGPT, Claude, or similar platforms for research, brainstorming, and content development.
• Experience working with project management tools such as Asana, ClickUp, Monday.com, or Notion.
• Familiarity with creative tools such as Canva, Figma, Adobe Creative Suite, or Gamma.
• Strong written and verbal English communication skills.
• Highly organized, proactive, and capable of taking ownership of creative projects with minimal supervision.
• Strong critical thinking skills and the ability to develop creative solutions independently.
• Must own and be able to use a working computer with high-speed internet.
• Must be ENGLISH-SPEAKING.

Nice to Have:

• Experience developing marketing strategies specifically for agencies, consultancies, or professional service businesses.
• Background in a creative agency, performance marketing agency, or B2B growth consultancy.
• Experience with HubSpot, GoHighLevel, or similar CRM and marketing automation platforms.
• Familiarity with analytics and reporting tools such as Google Analytics 4, Looker Studio, LinkedIn Campaign Manager, and Meta Ads Manager.
• Experience with video editing tools such as CapCut, Adobe Premiere Pro, or Descript.
• Understanding of conversion rate optimization, landing page strategy, and email marketing.
• Experience developing thought leadership content for founders, CEOs, or industry executives.
• Familiarity with AI-assisted creative workflows, including image generation, video production, and content repurposing.