Creative Strategist

Build, Scale & Operate Leading DTC Brands alongside A-Players Maneuver Marketing Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times , as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards , jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth! Your Next Role As a Creative Strategist, you’ll be at the forefront of driving high-converting, performance-driven assets for our DTC supplements brand. Serving a primarily female demographic aged 35-65, you’ll leverage creative insights, competitive research, and user-centric design to shape our brand's digital presence. Working across multiple platforms & channels, you’ll develop compelling static ads, short-form videos, landing pages, and more. With a clear focus on customer acquisition, you'll play a crucial role in our brand’s strategy and aesthetic, ensuring our content resonates and drives revenue. What You’ll do Build, Improve & Maintain Research Infrastructure Creating and maintaining a repeatable research system across ads, customer reviews, VOC, competitors, forums, market trends, and customer pain points. Organizing insights into queryable, structured systems that the team can use to generate creative ideas quickly. Tagging and categorizing research by angle, pain point, persona, mechanism, product benefit, objection, funnel stage, and creative format. Turning research inputs into creative opportunities, briefs, hooks, and testable hypotheses. Improving the research infrastructure over time so it compounds instead of becoming a static swipe file. Connecting research outputs directly to creative performance and winner generation. Establish, Improve & Maintain the Creative Testing Process Building structured creative testing frameworks across hooks, angles, formats, personas, funnel stages, and SKUs. Designing test matrices that allow the team to isolate variables and understand what is driving performance. Creating a high-velocity testing cadence with consistent launches and systematic iteration. Using performance data to identify winners, losers, fatigue, scaling potential, and next-best iterations. Connecting creative tests to business metrics such as CAC, MER, LTV, spend level, and scaling constraints. Scaling winning concepts across new formats, funnels, channels, geographies, and products. Maintaining clear documentation of what has been tested, what has worked, and what should be tested next. Create, Improve & Maintain Briefs Across SKUs to Achieve Run Rate and Efficiency Targets Creating structured creative briefs that clearly define the hook, angle, persona, pain point, product mechanism, visual direction, format, objective, and funnel stage. Ensuring every brief is grounded in customer insight, research, performance data, and business priorities. Building reusable briefing systems that allow winning concepts to be adapted across SKUs and formats. Translating research and test learnings into repeatable creative frameworks. Mapping creatives to ToFu, MoFu, and BoFu stages with clear strategic intent. Creating briefs that help designers, copywriters, editors, and media buyers execute faster with fewer revisions. Improving briefing quality over time based on performance outcomes. Design, Improve & Maintain Creative Production Workflows Designing clear workflows from research → brief → production → QA → launch → analysis → iteration. Creating modular production systems that allow multiple formats, SKUs, and concepts to move in parallel. Defining ownership, handoffs, SLAs, and quality standards across creative production. Identifying and removing bottlenecks before they slow down output. Improving production speed without sacrificing creative quality or strategic clarity. Working with designers, copywriters, editors, media buyers, and operators to maintain a predictable launch cadence. Continuously improving and automating the production system where possible. Leverage Pod and Cross-Functional Teams to Solve Performance and Production Bottlenecks Working closely with media buyers, creative teams, growth, operations, product, and other stakeholders to diagnose performance and production issues. Identifying bottlenecks early, before they affect scaling. Coordinating fast resolution across teams when creative output, testing velocity, or performance is blocked. Translating performance issues into clear creative or operational action steps. Ensuring learnings are shared across teams and channels. Helping scale creative output across multiple acquisition channels (e.g. Meta, Google, Tiktok, and other relevant channels. How you’ll Succeed Consistently achieve high click-through rates (CTR) and engagement ratios, with content that encourages shares and positive interactions. Improve key conversion metrics, including conversion rate (CVR), average order value (AOV), and customer lifetime value (LTV). Through thoughtful A/B testing and design enhancements, you’ll support sustained, efficient growth reflected in a favorable blended spend-to-ROAS ratio. Deliver ad concepts that meet or exceed campaign standards, maintaining a high ad grade success rate across tests. What You Bring 5+ years in creative DTC advertising, A/B testing, with an emphasis on design over data. Strong portfolio showcasing design and video editing capabilities that enhance user experience and conversions. Expertise in creative research, visual storytelling, and a strategic approach to design that integrates with marketing goals. Solid grasp of digital platforms and performance metrics, with a high standard for design aesthetics. A passion for psychology, design, video, and content that translates into engaging, customer-centric creatives. Actively engaged in industry trends, from DTC Twitter spaces to creative testing discussions, with a proactive approach to staying updated.