Creative Strategist - Home Improvement

Creative Strategist | Home Improvement Marketing Agency

Remote | Full-Time | Independent Contractor | Monday to Friday, 8 AM to 5 PM CST

We're a fast-growing Meta ads agency that helps kitchen and bathroom remodeling companies grow. We build the creatives in-house, run the ads, and help our clients turn leads into booked jobs. Our clients range from established local remodelers to large regional companies across the U.S.

We're scaling, and we want an experienced Creative Strategist who has done this before. You'll own the creative direction for a portfolio of home improvement clients, from researching angles and writing scripts to reviewing ads and deciding what we test next.

You'll work directly with your clients to understand their business, explain your strategy and keep their accounts moving. You'll work inside a pod with our media buying and creative team and report directly to the founder.

What you'll actually do

Own creative strategy

• Learn each client's offer, market, customers and sales process so you can build ads around what makes homeowners buy.

• Research homeowner problems, objections, competitor ads and past performance to develop new angles and concepts.

• Write hooks, ad copy, video scripts and clear creative briefs for our editors and designers.

• Give clients specific direction on the footage, project photos and testimonials we need from them.

• Review creatives before they go live. Make sure the message, visuals, offer and landing page match.

• Work with the media buyer to understand which creatives bring qualified leads and booked appointments. Use those results to decide what to test, improve or replace.

• Keep new creative tests moving and build on winning concepts before performance drops.

Manage your client accounts

• Start with around 20 accounts and grow to 40 to 50 at full load.

• Be the main point of contact for your clients. Own the relationship, explain the creative strategy and keep approvals and deliverables moving.

• Spend your first month learning our accounts and workflow alongside the current team, then take over your own group of clients.

• Run regular check-ins and keep clients clear on their results, lead flow and next steps.

• Turn client feedback about lead quality, appointments and sales into direction for the creative and media buying team.

• Spot problems before the client does and escalate them to the team the same day.

• Make sure expected MRR is collected on time, and earn referrals, reviews and testimonials from happy clients.

Help build the system

• Bring proven processes for creative research, briefs, testing and performance reviews.

• Help improve how we collect client assets, get approvals and communicate results.

• Document winning concepts and what we learn from each test so the team can use it across relevant accounts.

Who this is for

• Proven creative strategy experience for home improvement or contractor clients, ideally kitchen and bath remodeling. This is our #1 requirement.

• You can show ads you've personally developed, explain the thinking behind them and walk us through the results.

• You can write strong hooks and scripts, give editors clear direction and explain exactly what needs to change when a creative isn't working.

• You understand how creative affects lead quality, cost per lead and cost per booked appointment.

• Agency experience, ideally in Meta lead generation for local service businesses.

• You've worked across multiple client accounts and are comfortable leading client calls, presenting ideas and handling difficult conversations.

• Experience at a scaling company where you helped build processes, not only followed them.

• You're organized and fast, and you follow up without being chased.

• Fluent English (written and spoken).

• Available Monday to Friday, 8 AM to 5 PM CST.

Who this is not for

• You've never worked with home improvement or contractor clients.

• Your experience is mainly account management, with little hands-on ownership of creative strategy.

• You've only edited or designed ads from someone else's briefs and haven't developed the concepts or testing direction yourself.

• You can't explain how your creative decisions affected campaign results.

• You need a fully built playbook and someone telling you what to do every day.

• You avoid client calls or tough conversations.

Compensation & growth

• Base pay plus performance bonuses. On-Target Earnings of $8,000 to $10,000/month.

• Monthly bonuses tied to MRR collected, qualified referrals booked, client reviews and testimonials.

• 100% remote, independent contractor role.

• Clear growth path into creative strategy leadership, with room to grow into pod management / operations leadership.

How to stand out

In your application, tell us which home improvement or contractor clients you've worked with and how many accounts you handled at once. Include examples of ads you developed, explain your role in the concept, script and creative direction, and share the results. Walk us through a creative that underperformed, what you changed and what happened next.