Creative Strategist & Multimedia Producer

LeadLocal is a US-based digital marketing agency specializing in digital advertising, social media marketing, branding, website development, and marketing automation. We work with clients across diverse industries, including healthcare, beauty and skincare, nonprofits, retail, and local businesses.

We are seeking a talented and self-driven Creative Strategist & Multimedia Producer who can take ownership of our clients' creative projects from concept to completion.

This is a hands-on role that combines creative strategy, content research, storytelling, graphic design, and video production. You'll be responsible for understanding client brands, researching audiences and trends, developing original creative concepts, writing scripts, designing graphics, and producing engaging video content.

We're not looking for someone who simply executes instructions. We want a creative professional who can independently turn marketing objectives into compelling content, bring fresh ideas to the table, and deliver high-quality work without constant supervision.

Success in this role means consistently delivering creative content that is visually compelling, aligned with each client's brand, and designed to achieve measurable marketing objectives. You'll play an important role in shaping the creative direction of our clients' campaigns while helping LeadLocal scale its creative production capabilities.

Responsibilities:

- Research client brands, target audiences, competitors, industry trends, and social media content to identify creative opportunities.

- Independently develop original concepts and content strategies for Instagram Reels, TikTok, YouTube Shorts, social media campaigns, and digital advertisements.

- Write engaging video scripts, attention-grabbing hooks, voiceovers, captions, and storytelling concepts tailored to different audiences.

- Create storyboards, shot lists, visual references, and detailed filming instructions for video production.

- Develop monthly content plans and creative campaigns aligned with client objectives and brand identities.

- Design professional social media graphics, carousels, promotional materials, and digital advertising creatives for Meta, Google, and other platforms.

- Produce and edit high-quality short-form videos, promotional content, advertisements, and branded videos using raw footage and other available assets.

- Incorporate motion graphics, subtitles, transitions, music, sound effects, and visual storytelling techniques to create engaging videos.

- Develop creative variations for advertising campaigns and A/B testing to improve engagement and conversions.

- Maintain consistent brand identity, visual quality, and messaging across all creative deliverables.

- Take ownership of creative projects from initial research and concept development through production, revisions, and final delivery.

- Proactively recommend creative improvements and new content opportunities without requiring detailed instructions.

- Collaborate with the marketing team to ensure creative content supports campaign strategies and business goals.

- Manage multiple client projects simultaneously while meeting deadlines and maintaining high-quality standards.

- Review content performance and apply insights to continuously improve creative strategies and production.

- Leverage AI-powered tools to enhance creative research, concept development, design, video editing, and production efficiency.

Qualifications:

- 3+ years of professional experience in creative production, multimedia design, content creation, digital marketing, or a related field.

- Strong proficiency in BOTH graphic design and video editing, supported by a portfolio demonstrating high-quality work.

- Proven ability to independently research, conceptualize, plan, and execute creative projects from start to finish.

- Demonstrated experience developing original content ideas, writing scripts, and creating storyboards for short-form videos.

- Strong understanding of Instagram Reels, TikTok, YouTube Shorts, and current social media content trends.

- Proficiency with industry-standard creative software such as Adobe Photoshop, Illustrator, Premiere Pro, After Effects, DaVinci Resolve, CapCut, or equivalent tools.

- Excellent understanding of visual composition, typography, branding, color theory, storytelling, and video editing techniques.

- Ability to create compelling advertising creatives and understand the principles of conversion-focused marketing.

- Strong creative judgment with the ability to adapt visual styles and messaging for different brands, industries, and audiences.

- Excellent written and verbal English communication skills.

- Strong organizational skills, attention to detail, and the ability to manage multiple projects independently.

- A proactive, solution-oriented mindset with the ability to take initiative and make informed creative decisions.

- Ability to work effectively in a remote environment and collaborate with a US-based team.

- Willingness to maintain some working-hour overlap with US Central Time.

Preferred Qualifications:

- Experience working with US-based digital marketing agencies or international clients.

- Experience creating performance-driven content for Meta Ads, Google Ads, and other digital advertising platforms.

- Background in developing creative content for healthcare, beauty, skincare, e-commerce, or nonprofit organizations.

- Experience with product photography, videography direction, motion graphics, or animation.

- Familiarity with AI-assisted creative tools for content research, scriptwriting, graphic design, and video production.

- Understanding of social media analytics, audience engagement, and creative performance optimization.

- Experience managing creative projects or coordinating production with videographers and other creative professionals.