Creative Strategist (Primal Harvest)

ABOUT PRIMAL HARVEST Primal Harvest is a leading holistic wellness brand dedicated to empowering individuals to take charge of their health and well-being through high-quality, natural products. Primal Harvest offers a range of high-quality supplements and wellness products designed to support various health needs, including immunity, gut health, sleep, and joint care. As a Direct-to-Consumer brand, we pride ourselves on transparency, trust, and creating a dependable wellness foundation for our customers. Primal Harvest was founded in 2018 and is a brand of Prime6 Brands GmbH and Primal Harvest LLC, with two international hubs in Miami, Florida, USA and Cologne, Germany. Learn more at primalharvest.de / primalharvest.com WORKPLACE Remote, East Coast US. Miami is preferred. ABOUT THE ROLE The Ad Creative Strategist owns performance creative strategy, process, and analytics across all paid media channels. This role turns customer insights, product benefits, market trends, and performance data into ad concepts that drive effective customer acquisition and brand growth. You will develop the hooks, angles, scripts, briefs, and creative insights that fuel paid media performance across channels, with a focus on Meta and TikTok. This role is for an expert in paid digital advertising who can develop creative strategy, build processes, leverage AI and human capabilities, generate diverse effective concepts, analyze performance, and manage / collaborate with teams to deliver exceptional ad performance. This role reports to the Head of Acquisition / Growth in the Marketing function. WHAT YOU WILL DO 1. Define Performance Creative Strategy Develop and lead paid ad creative strategy across key marketing platforms with an initial focus on Meta and TikTok Track creative trends across platforms, competitors, and other relevant brands and generate net new creative ideas based on novel concepts Ensure close alignment between performance creative and brand strategy / guidelines to ensure ad content helps drive both marketing and brand objectives 2. Build and Manage Performance Creative Process Build and manage a structured performance creative process ensuring close collaboration and alignment across marketing and creative teams Lead research on customer insights, reviews, objections, product benefits, and competitive actions that lead to the generation of high-performing creative ideas. Develop paid ad concepts, hooks, angles, scripts, and creative briefs that enable other stakeholders to consistently deliver high quality assets with high velocity Use AI tools and workflows to track, evaluate, generate, and iterate ad creatives and consistently stay up to date on new tools and capabilities that drive improvement Ensure ad content is aligned with brand and legal / compliance requirements whether AI or human generated Develop and improve feedback loops between acquisition, retention, ecomm, creative, customer support, and other teams to drive continuous improvement Maintain a clear creative testing library with learnings, winners, losers, and next-step recommendations. 3. Run Analysis, Generate Insights, Drive Improvements Analyze ad performance across key metrics including CTR, CVR, CAC, CPA, ROAS to identify opportunities / issues and use insights to improve strategy, process, and creative Ensure clarity and aligned on channel, audience, and product priorities and manage budgets, ad quality / quantity, and performance outcomes accordingly Distill insights into executive level updates and recommendations