Creative Strategist, UGC

Why This Role is Different Performance marketing lives and dies by creative. And right now, UGC-style ads are the most powerful driver of performance across platforms like TikTok, Meta, and Instagram. With AI tools and high-velocity workflows, we can generate and test dozens of creative concepts at speed. But the magic comes from creator-led storytelling that feels real, relatable, and native to the feed. That’s where you come in. Your mission: build an AI-native UGC solution from the ground up - recruiting creators, engineering how they submit content in formats that AI can enhance, and using performance data to craft thumb-stopping creative strategies that drive results. Our goal: pioneer the future of AI-powered UGC advertising, starting with you. About Valid Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco. In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers. We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others. This Role is for you if you are: Skilled at crafting high-performing short-form UGC content (hooks, testimonials, demos, story-driven ads) Ready to recruit and manage creators on platforms like Instagram and TikTok Familiar with growing audiences, making compelling short-form videos, and scaling accounts Fluent in-or eager to master-AI tools like Veo 3, Runway, Pika Data-driven and comfortable in ad accounts, able to analyze why a creative works (or doesn’t) Strong at storytelling, with an instinct for what feels authentic and engaging We believe creativity is amplified by AI, streamlined by data, and perfected by human intuition. This role is the bridge between human storytelling and AI’s scale. The Role Creative Strategy & Production- 75% Own the UGC creative vision across clients and campaigns Develop content briefs, scripts, and hook variations tailored to platform trends Partner with media buyers to design UGC concepts grounded in performance data Work with creators to produce relatable, authentic content at scale Build a library of reusable UGC templates and assets Creative Systems & Testing - 25% Collaborate with engineering to streamline UGC workflows into scalable systems Contribute to the product roadmap by integrating creative best practices with AI capabilities and performance insights Run structured creative tests to continually evolve formats and improve results Required Qualifications 3+ years in content creation, creative direction, or short-form content (agency, brand, or performance-focused environment) Proven track record producing ads for TikTok, Meta, or Instagram Strong storytelling and copywriting skills with the ability to hook audiences in seconds Skilled in scripting, producing, and editing short-form UGC ads Preferred Qualifications Experience with structured creative testing and iteration Familiarity with AI creative tools for editing and scripting Mobile app advertising experience Comfortable presenting creative strategies to clients Experience growing and mentoring creators or creative teams What You’ll Be Getting Work on a high-ambition, global team Competitive salary + benefits (401k, healthcare, FSA, lunch for in-office days) Annual company offsite in a new location each year Remote-friendly (USA/Canada) with preference for SF-based candidates Compensation Range Competitive salary based on experience and location Benefits: 401k, healthcare, FSA, lunch (for in-person days) Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.