Creative Strategist/Video Editor

Job Title: Creative Strategist/Video Editor Location: Remote Work Shift : PHT timezone, Flexible hours from 9-5 to 10-6 to 11-7 to 12-8, as long as the work gets done. Working Hours: 40 hours per week/Full-time Job Description: We are seeking a versatile, self-sufficient, and experienced Creative Strategist & Video Editor to join an Australian e-commerce brand. In this role, you will be responsible for ideating, scripting, and editing high-performance video ads for our e-commerce clients. You should be able to work independently, stay on top of current trends in digital advertising, and produce creative content that drives results. The ideal candidate will have a strong background in e-commerce ad production and should be capable of producing high-quality content that meets or exceeds the performance of our current top-performing video ads. Key Responsibilities : Develop creative concepts and strategies for direct-response video ads for Facebook, Instagram, and other social media platforms. Conduct research on e-commerce trends, consumer behaviors, and competitor activity to inform creative direction. Collaborate with the team to align on brand voice, campaign objectives, and ad goals. Script, shoot, and edit engaging short-form videos optimized for performance on Facebook and Instagram ads. Utilize various video formats, including UGC-style, product-focused, and lifestyle shots, while ensuring the videos align with the brands messaging. Create compelling call-to-action sequences that drive conversions. Perform video optimization for different ad placements and audience segments. Own and execute projects from concept to delivery with minimal oversight. Analyze performance data to identify trends and optimize future ad creatives. Test and iterate on video creatives based on campaign performance and A/B testing results. Stay up-to-date with the latest trends in social media marketing, video production, and e-commerce advertising. Continuously experiment with new video formats, techniques, and creative trends to keep campaigns fresh and impactful. Qualifications : Proven experience in video production, specifically for e-commerce direct-response Facebook/Instagram ads. Advanced proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, After Effects, etc.). Strong understanding of Facebook/Instagram ad formats, performance metrics, and best practices for direct-response ads. Familiarity with AI tools like Claude and ChatGPT for content creation and ideation. Creative flair with a keen eye for design, storytelling, and video pacing. Ability to independently manage projects, timelines, and deliverables in a fast-paced environment. Strong communication skills and the ability to collaborate remotely with team members. Demonstrated ability to take creative direction and run with it, generating results-oriented video content. Self-motivated and able to execute with minimal supervision. A strong grasp of current trends in video marketing, pop culture, and social media behaviors, particularly within e-commerce. Knowledge of the e-commerce landscape and what drives sales across various product categories is a plus. Preferred : Experience in scriptwriting or storyboarding for e-commerce video ads. Previous experience working with e-commerce brands or agencies is highly preferred. Ability to work with data-driven insights and tweak videos for maximum performance.