CRM Analyst

Wayzen is a specialized software solutions provider and technology partner dedicated to the iGaming industry. Established on more than a decade of hands-on technical experience, the company develops, maintains, and scales high-performance casino and sportsbook platform solutions from scratch.
Based in Tbilisi, Wayzen operates as a human-centric tech company that bridges the gap between complex software engineering and real business outcomes. Our team provides a sophisticated, API-driven engine designed to support the global evolution of iGaming through the mastery of technical complexity.

About the Role:

We are looking for a CRM Analyst to analyze customer behavior, CRM performance, and lifecycle data to help improve player engagement, retention, and loyalty. This role is ideal for a data-driven and detail-oriented professional who can turn complex data into clear insights and actionable recommendations.

You will work closely with CRM, Marketing, Product, and other relevant teams to analyze customer segments, campaign results, player journeys, retention trends, and key CRM KPIs. You will also contribute to the development and optimization of CRM strategies through data analysis, testing, competitor research, and customer behavior insights.

Job Type: Full-time
Work Model: Hybrid (4 days in-office, 1 day remote)

Location: Saburtalo, Tbilisi

We Offer:

• An amazing professional experience at an innovative company.
• The opportunity to make a real impact in a fast-growing industry.
• Autonomy and freedom to excel in your role.
• Collaboration with a talented and startup-minded team.
• Health insurance coverage.
• Performance-based bonus system.
• A gamified work environment.
• Professional development opportunities.
• Competitive salary.
• Working hours: 10:30 AM to 19:00
  
  

Key Responsibilities:

• Analyze CRM and customer data to identify trends, patterns, and opportunities for improving engagement, retention, and player loyalty.
• Monitor and analyze CRM campaign performance across email, SMS, push notifications, and other communication channels.
• Build and analyze customer segments based on behavior, activity, value, lifecycle stage, and other relevant criteria.
• Track key CRM KPIs, including retention, churn, conversion, engagement, reactivation, and customer lifetime value.
• Prepare regular CRM reports and dashboards and provide clear, actionable insights to relevant stakeholders.
• Analyze customer journeys and lifecycle behavior to identify opportunities for personalization and improved communication.
• Conduct A/B test analysis and evaluate the effectiveness of different CRM strategies, offers, messages, and customer segments.
• Identify customer churn and reactivation opportunities and provide data-driven recommendations.
• Work with CRM and Marketing teams to optimize campaign targeting, timing, frequency, and personalization.
• Analyze gamification and promotional mechanics to understand their impact on player engagement and retention.
• Conduct competitor and market analysis to identify CRM trends, best practices, and potential opportunities.
• Use AI tools and analytical platforms to improve data analysis, reporting, segmentation, and CRM decision-making.
• Collaborate with CRM, Marketing, Product, and other relevant teams to translate insights into practical actions and business improvements.

Requirements:

• 2+ years of experience in CRM analytics, marketing analytics, product analytics, business analytics, or a similar analytical role.
• Strong analytical and problem-solving skills, with the ability to turn data into clear business recommendations.
• Experience working with CRM platforms; experience with Smartico will be considered an advantage.
• Strong understanding of CRM metrics, customer lifecycle, engagement, retention, churn, segmentation, and customer value.
• Experience with reporting and data visualization tools such as Excel/Google Sheets, Power BI, Tableau, or similar.
• Strong Excel/Google Sheets skills; SQL knowledge will be considered a strong advantage.
• Experience analyzing campaign performance and A/B testing results.
• Understanding of customer segmentation and behavioral analysis.
• Ability to identify trends, investigate performance changes, and provide actionable recommendations.
• Interest in using AI tools to improve analytics, reporting, and CRM processes.
• Good communication skills and the ability to present analytical findings clearly to non-technical stakeholders.
• Strong attention to detail and ability to work with large amounts of data.
• Fluent in English, both written and spoken.

Interested? We’d love to hear from you!

📩 Submit your resume

Deadline: 5 November, 2026