CRM Lead - Salesforce Marketing Cloud

Silver Bell Group is hiring on behalf of our client, a leading international company in the FMCG industry. We are looking for an experienced CRM Lead to join their team in Belgrade and take ownership of CRM campaigns, customer journeys, and marketing automation initiatives.

Responsibilities:

• Managing the end-to-end execution of CRM campaigns and customer journeys, including planning, deployment, testing, and quality assurance
  
• Coordinating with global and local teams to ensure timely and successful campaign execution
  
• Developing and refining customer segmentation strategies based on customer data
  
• Monitoring campaign performance, analyzing results, and identifying opportunities for optimization
  
• Testing new tools, formats, and approaches to improve customer engagement and campaign effectiveness
  
• Collaborating with cross-functional teams to design and deploy customer-focused campaigns
  
• Driving continuous improvement across CRM campaigns and customer journeys
  

Requirements:

• Minimum 5 years of experience in marketing automation, CRM, or similar roles
  
• Strong hands-on experience with Salesforce Marketing Cloud (SFMC), CRM campaigns, and customer journeys
  
• Experience with HTML, Figma, Workfront (ticketing), and project management skills
  
• Data-driven mindset with experience in campaign performance analysis and optimization
  
• Strong stakeholder management skills across global and local teams
  
• Excellent attention to detail and proactive approach to innovation and continuous improvement
  
• German language is a strong plus; SQL, Power BI, and SFMC certification are additional advantages
  

What We Offer:

• Work with a leading international FMCG company
  
• Hybrid working model in Belgrade, with occasional office presence
  
• International and collaborative working environment
  
• Opportunities for professional and career development
  
• Competitive salary package
  
• Opportunity to work with advanced CRM and marketing automation technologies