CRM & Loyalty Manager - 12 month Maternity Cover

12-Month Maternity Cover | Krispy Kreme UK & Ireland

London Waterloo | Hybrid – 3 days in the office (Tuesday–Thursday), 2 days from home

Love data? Obsessed with customers? Brilliant at turning insight into action?

We've got a pretty sweet opportunity for you!

At Krispy Kreme, we're on a mission to be the most loved sweet treat brand. And we're looking for a curious, creative and commercially minded CRM & Loyalty Manager to help us build stronger customer connections and give our fans even more reasons to keep coming back.

This isn't just about sending emails. It's about understanding what makes customers tick, creating brilliant personalised experiences and turning customer insight into measurable commercial results.

HERE'S A TASTE OF WHAT YOU'LL BE DOING

• Create connections that count – Deliver engaging CRM campaigns across email, SMS, app push and other digital channels.
• Make every journey matter – Develop personalised customer journeys that drive engagement, retention and repeat purchases.
• Turn data into action – Use customer insight, segmentation and A/B testing to continually improve performance.
• Make our technology work harder – Use platforms such as Dotdigital and Movable Ink to deliver smarter, more personalised communications.
• Grow customer loyalty – Work closely with our Senior Loyalty Manager to support and develop Krispy Kreme Rewards.

YOU'LL THRIVE HERE IF YOU...

Bring the right ingredients

• You have a minimum of 2 years' hands-on experience using an Email Service Provider (ESP), such as Dotdigital, Braze, Klaviyo or a similar platform. This is essential.
• Have hands-on CRM or lifecycle marketing experience, ideally in retail, FMCG, hospitality or another customer-focused business.
• Love combining creativity, data and commercial thinking to deliver results.
• Are confident using CRM platforms, marketing automation and customer segmentation.
• Enjoy testing new ideas, challenging the ordinary and finding better ways to do things.
• Bring energy, curiosity, attention to detail and a real passion for customer experience.

WHY KRISPY KREME?

Because even in 12 months, you can make a real impact.

You'll have the opportunity to influence how an iconic brand connects with its customers, bring fresh ideas to life and work with a passionate team who love making great things happen.

And yes, there might be a few doughnuts along the way! 🍩

READY TO CREATE SOMETHING SWEET?

If you love connecting the dots between customers, creativity, data and commercial growth, we'd love to hear from you.

Apply now and help us create more moments of joy!