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PE

CRM Manager

Peoplehunt
Posted 6 hours ago
🌍Worldwide🏠Remote📁Marketing
Is this job info correct?

People Hunt is hiring CRM Manager on behalf of our iGaming start-up client! The role includes building, executing and reporting on marketing campaigns across multiple channels to support the wider marketing team. As part of this role you will be required to work closely with the trading, content and casino team to ensure we’re effectively promoting campaigns and promotions in order to maximize customer engagement. Your responsibilities will be to: • Participate in the development and execution of multi-channel CRM strategies to enhance player loyalty and lifetime value. • Own execution of promotional plans, ensuring timely delivery in coordination with Content, Operations and Email marketing teams • Ensure flawless customer experience when engaging with promotions • Regularly monitor the technical setup of promotions and campaigns to detect any issues or inconsistencies in performance • Report on campaigns’ performance and impact on KPIs, implement optimizations to improve customer experience, retention, and profitability • Leverage support from the BI team to implement segmentation techniques for personalized communications and campaigns Our ideal candidate has: • At least three years of experience as a CRM Manager in iGaming • Strong verbal and written English to communicate fluently in our international team • Curiosity about the product customer and is driven by grooving KPIs • Hands-on experience (or worked in close cooperation with responsible teams) in areas required to launch a campaign: coordination with content and design team, publishing content in CMS, creation of mechanic setup in the back office, communication setup via various direct channels

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