CRM Manager for Jugabet Client

Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market. Perfect for those who aim to: Plan and execute CRM campaigns across Casino and Sportsbook verticals (email, SMS, push notifications, etc.); Manage promotional calendars including bonus campaigns, free bets, tournaments, gamification mechanics, and seasonal offers; Support full player lifecycle activities (acquisition activation, retention, reactivation); Build and maintain advanced customer segmentation strategies based on behavioral and transactional data (casino activity, betting behavior, deposit patterns); Design and execute A/B tests to optimize engagement, conversion, and retention metrics; Monitor daily campaign performance and conduct regular auditing of CRM activities; Track and analyze key CRM KPIs (GGR impact, retention, ARPU, engagement metrics); Generate reports and provide actionable insights to improve CRM performance across both verticals; Process and prioritize requests from internal stakeholders; Collaborate closely with Product teams during new GEO launches and feature rollouts; Formulate requirements for CRM enhancements and refine existing processes; Work hands-on with CRM automation tools (Optimove, Smartico , Customer.io or similar); Take ownership of CRM processes and combine hands-on execution with future leadership scope, as the CRM team is currently being built, with a planned grade review to Lead level. Experience you’ll need to bring: 3+ years of hands-on CRM experience in the iGaming industry (Casino and Sportsbook); Strong understanding of bonus mechanics, free bet logic, player lifecycle funnels, and engagement strategies; Proven experience in segmentation and personalized communication strategies; Practical experience with CRM automation platforms (Optimove, Smartico , Customer.io or similar); Strong analytical skills with the ability to extract actionable insights from large datasets; Upper-Intermediate English (B2+) — confident spoken and written communication for day-to-day collaboration in an international environment. It’s a perfect match if you have those personal features: Strong attention to detail and commitment to delivering high-quality campaigns; Analytical mindset with a data-driven approach to decision-making; Excellent organizational, time management, and prioritization skills; Proactive attitude and ability to thrive in a fast-paced environment; Passion for improving customer engagement across diverse industries and business domains. Our clients offer competitive benefits to support your professional and personal growth, including: Health & Wellness Focus; Global Medical Coverage; Growth Opportunities; Benefits Programs (compensation for the gym/stomatology/psychological service & etc.); Performance-Driven Rewards; Dynamic Work Environment. Apply and let your growth journey begin.