CRM Marketing Activation Senior Manager

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing:

As the Direct Response Marketing Activation Senior Manager, you will serve as both a strategic orchestrator and a hands-on creator, driving end-to-end campaign execution across all direct-to-consumer channels. In this hybrid role, you will actively develop the marketing strategy as well as design and write high-impact assets yourself, while also working closely with agency and other third party partners for more complex assignments. With generative AI tools leveraged in your daily workflow, you execute best in class creative with deep audience insights to deliver highly personalized experiences. Partnering closely with adjacent Verizon teams, you will align creative strategies with business objectives and KPIs while ensuring visual and verbal brand consistency across all customer touchpoints.

Role Overview

End-to-End Creative Activation & AI Augmentation

• Lead the 360-degree creative activation process—from initial brief and design development to proofing, production, and final deployment across email, direct mail, mobile push notifications, and SMS/RCS.
• Integrate AI-powered creative and copywriting tools (e.g., LLMs, generative design, image synthesis, dynamic creative optimization) to rapidly prototype, iterate, and accelerate campaign delivery schedules without compromising quality.
• Balance self-executed creative deliverables with external agency work to scale campaign output effectively.
• Manage multiple concurrent campaign activations in a fast-paced environment, maintaining adherence to timelines and guidelines.

Creative Strategy, Development & Design

• Style Guide & Brand Stewardship: Apply a deep understanding of Verizon’s visual identity and verbal tone across all self-produced assets, ensuring strict compliance with brand guidelines and channel-specific design systems.
• Hands-on visual creative execution: Design, edit, adapt, and refine high-converting visual assets and layouts for digital and print formats including email, text, push, direct mail and more.
• Tactical Copywriting Mastery: Craft persuasive, on-brand marketing copy tailored to the unique mechanics, character limits, and conversion triggers of each specific channel (email subject lines/body copy, push notifications, interactive RCS flows, direct mail formats, etc.).
• Rapid Prototyping & Variant Generation: Combine personal copywriting and basic design skills with AI creative tools to build dynamic messaging variants and visual concepts quickly for multivariate testing.

Agency Management & Stakeholder Alignment

• Partner with external creative agencies to manage production pipelines, provide actionable creative feedback, and ensure concepts deliver high-impact customer experiences.
• Present and defend creative strategies and visual executions to cross-functional stakeholders and senior leadership (up to SVP level), articulating design decisions and value propositions clearly, while also highlighting CRM strategic leadership
• Collaborate with Business Unit teams, Product Leads, and other internal teams that work day-to-day with Marketing Activation to ensure cross-channel alignment and message consistency

Optimization, Analytics & Insights

• Utilize AI-driven analytics, internal Customer Marketing insights and Business Intelligence data to evaluate campaign performance, audience responsiveness, and multivariate test results.
• Leverage audience segmentation data to build micro-targeted creative variations and recommend personalized messaging frameworks
• Continually audit and refine direct response best practices, using predictive insights to optimize future creative cycles.

What we’re looking for...

You are curious about what people need and want. You enjoy digging through data for insight into opportunities for how we can help our consumers work, play and connect in new and better ways.

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Direct response marketing, CRM, or MarCom experience.
• Hands-on Creative & Software Proficiency: Previous experience or strong working knowledge with copywriting and functional UI/visual design skills using Figma (as well as Adobe Creative Cloud) to build and edit marketing assets.
• Channel-Specific Expertise: Deep working knowledge of copywriting and design best practices across distinct direct-to-consumer channels, including email, push notifications, RCS/SMS, and direct mail.
• AI Tool Integration: Demonstrated experience using AI generative tools to streamline creative workflows, generate variations, and accelerate design prototyping.

Even better if you have one or more of the following:

• Experience with Figma.
• Experience with building and growing Loyalty programs.
• Proven ability to analyze complex performance data and translate metrics into creative optimizations.
• Experience managing creative agency relationships, production schedules, and project pipelines.
• Agile mindset with the ability to navigate shifting priorities in a dynamic corporate environment under tight deadlines
• Deep commitment to championing brand guidelines, visual identity, and company values.
• Communication & Influence: Excellent presentation and storytelling skills, with a track record of presenting to and securing buy-in from senior executives.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Scheduled Weekly Hours

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

About Us

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.