CRM / Retention Manager (Email/SMS)

CRM / Retention Manager (Email/SMS)

Project: Sweepstakes / USA

Work format: Remote / Office (Prague)

Schedule: 5/2, 15:00–00:00 Prague time

Breaks: 1-hour lunch break + three 15-minute breaks

Contract: B2B (income tax, medical and social insurance covered by the company)

English: B2+ minimum, with strong written English skills required

Responsibilities:

• Independently write sales-oriented Email and SMS campaigns for the US audience (Subject, copy, CTA).
• Develop CRM communications across all stages of the Player Lifecycle.
• Create and optimize Welcome, Retention, Reactivation / Win-back, and VIP communication flows.
• Segment players based on behavior, activity, and value.
• Develop bonuses, offers, and promotional mechanics in collaboration with Marketing / Traffic teams.
• Launch and optimize Email/SMS campaigns and conduct A/B tests.
• Analyze campaign performance using metrics such as Conversion, Retention, Reactivation, and Revenue.
• Research the US market, competitors, and Sweepstakes / Casino products.
• Collaborate with Marketing, Traffic, and Product teams while ensuring compliance with CAN-SPAM, TCPA, and Responsible Gaming requirements.

Requirements:

• At least 1 year of experience in CRM / Retention / Lifecycle Marketing.
• Ability to independently write sales-oriented Email and SMS copy in English for the US audience.
• English level B2+ with strong written communication skills.
• Experience building automated flows, segmenting audiences, and launching campaigns.
• Experience with A/B testing and performance analysis.
• Proficiency in Braze, Klaviyo, Iterable, Optimove, Customer.io, or similar tools.
• Understanding of the Player Lifecycle, with a high level of independence and initiative.
• Knowledge of CAN-SPAM and TCPA, or willingness to learn quickly.

Nice to Have:

• Experience in Sweepstakes, Casino, iGaming, or Betting.
• Experience with the US market and VIP Retention.
• Experience developing bonus and promotional mechanics.
• SQL skills.
• Experience working with large databases and Performance Marketing / Traffic Acquisition.