CRM & Retention Marketing Specialist

We are looking for a skilled CRM & Retention Marketing Specialist to own and manage all email and SMS marketing efforts for a growing brand. Email templates are already built — this role is focused on managing, reviewing, and optimizing Klaviyo flows and campaigns, along with managing our subscription program via Recharge. This is a full-time, remote position that requires overlap with US business hours. Responsibilities Own and manage all email marketing campaigns and flows in Klaviyo (welcome series, post-purchase, win-back, browse/cart abandonment, promotional) Review, test, and update existing email templates to ensure they are working effectively and performing well Maintain and optimize existing Klaviyo flows for performance and deliverability Plan, build, and send SMS campaigns Manage the subscription program through Recharge Update PDPs and homepage content for new product launches Segment audiences and personalize messaging for maximum engagement Monitor and report on email/SMS performance metrics 2+ years of hands-on Klaviyo experience Strong understanding of Klaviyo flows and flow architecture Comfortable reviewing, troubleshooting, and updating existing email templates (design/copywriting from scratch not required, but a plus) Experience with Recharge or a similar subscription management platform SMS marketing experience Familiarity with Shopify Supplement/CPG industry experience is a strong plus Data-driven, highly organized, and self-directed Must be based in South America, or Europe and able to overlap with US business hours Competitive salary in US dollars Fully remote role