CRM Specialist

Wayzen is a specialized software solutions provider and technology partner dedicated to the iGaming industry. Established on more than a decade of hands-on technical experience, the company develops, maintains, and scales high-performance casino and sportsbook platform solutions from scratch.
Based in Tbilisi, Wayzen operates as a human-centric tech company that bridges the gap between complex software engineering and real business outcomes. Our team provides a sophisticated, API-driven engine designed to support the global evolution of iGaming through the mastery of technical complexity.

About the Role:
We are looking for a proactive and detail-oriented CRM Specialist to support and optimize our customer relationship management activities. This role is ideal for someone with experience working with CRM platforms, an interest in AI-powered tools, and a strong understanding of data-driven marketing and customer engagement. You will contribute to campaign execution, customer segmentation, performance analysis, and the development of engaging CRM strategies, including gamification initiatives and competitor analysis, to improve player engagement, retention, and loyalty.

Job Type: Full-time
Work Model: Hybrid (4 days in-office, 1 day remote)

Location: Saburtalo, Tbilisi

We Offer:

• An amazing professional experience at an innovative company.
• The opportunity to make a real impact in a fast-growing industry.
• Autonomy and freedom to excel in your role.
• Collaboration with a talented and startup-minded team.
• Health insurance coverage.
• Performance-based bonus system.
• A gamified work environment.
• Professional development opportunities.
• Competitive salary.
• Working hours: 10:30 AM to 19:00
  
  

Key Responsibilities:

• Assist in planning, setting up, and executing CRM campaigns across multiple channels, including email, SMS, and push notifications.
• Manage customer segmentation and databases using CRM platforms.
• Analyze campaign performance and prepare weekly/monthly reports to evaluate effectiveness and identify opportunities for improvement.
• Work with HTML to create, edit, and optimize CRM campaign content and templates.
• Leverage AI tools and platforms to improve CRM workflows, campaign execution, and personalization.
• Conduct competitor analysis to identify industry trends, CRM best practices, and new opportunities for customer engagement.
• Research, develop, and implement gamification mechanics to improve user engagement, retention, and loyalty.
• Collaborate with marketing, design, and other relevant teams to optimize customer communication and campaign performance.

Requirements:

• Experience working with CRM platforms is essential; experience with Smartico will be considered an advantage.
• Experience working with AI tools and platforms, with an interest in applying AI to CRM processes and campaign optimization.
• Basic knowledge of HTML for creating and editing CRM campaign templates.
• Strong analytical skills and attention to detail, with the ability to interpret campaign performance data and identify actionable insights.
• Understanding of customer segmentation, engagement, retention, and lifecycle marketing.
• Ability to conduct competitor research and identify opportunities to improve CRM strategies and gamification.
• Good communication and organizational skills.
• Fluent in English, both written and spoken.

Interested? We’d love to hear from you!

📩 Submit your resume

Deadline: 23 October, 2026