CRO / Landing Page Specialist

CRO / Landing Page Specialist

Latin America | Target Compensation: Approximately $4,000/month

ROLE OVERVIEW

Ride The Wave helps home-service businesses generate qualified inbound leads through organic, community-driven marketing. We are seeking a data-driven CRO / Landing Page Specialist to improve conversion performance across landing pages and marketing funnels, turning traffic into measurable business results.

KEY RESPONSIBILITIES

· Build, audit, and optimize landing pages and lead-capture forms.

· Improve marketing funnels and align landing-page messaging with campaign creative and audience intent.

· Plan and run A/B tests on headlines, layouts, calls to action, forms, and page elements.

· Analyze conversion rates, funnel drop-off, lead quality, and user behavior; recommend prioritized improvements.

· Set up and validate tracking and analytics, and report on performance and testing outcomes.

· Partner with marketing and creative teams to improve lead-generation results.

REQUIRED QUALIFICATIONS

· Hands-on experience in conversion rate optimization, landing pages, and lead generation.

· Strong understanding of Meta Ads, performance marketing funnels, and attribution.

· Experience with landing-page builders, analytics tools, and A/B testing platforms.

· Able to translate data into clear experiments and measurable improvements.

· Analytical, organized, and comfortable working independently with a distributed team.