Customer Growth Specialist - Ghana

AMI is seeking an ambitious and talented Customer Growth Specialist, based in Ghana, to support our team on a contractual, project-based engagement. An AMI Customer Growth Specialist is responsible for driving participant recruitment and programme sales by implementing effective sourcing strategies, cultivating strong relationships with prospective leaders and entrepreneurs, and converting qualified prospects into enrolled participants across AMI’s programmes. The role also leads AMI’s on-the-ground brand and marketing activations, events and impact story collection in Ghana, working closely with the Marketing and Communications team across multiple programmes.

Key Responsibilities:

Sales and Programme Participant Recruitment

• Develop and execute sourcing and recruitment strategies to drive participant enrollment in AMI's Impact programmes.
  

• Generate and nurture a strong pipeline of prospective participants through targeted outreach, including cold calling, email campaigns, networking events, referrals, partnerships, and social media engagement.
  

• Achieve recruitment and enrollment targets while ensuring a high-quality candidate experience throughout the engagement process.
  

Relationship Management

• Build and maintain strong relationships with entrepreneurs, business leaders, industry associations, ecosystem partners, and other key stakeholders.
  

• Serve as a trusted ambassador for AMI, effectively communicating programme value, eligibility criteria, application requirements, and participant benefits.
  

• Foster long-term relationships with prospective participants and partners to support ongoing recruitment and referral opportunities.
  

Enrollment Management

• Manage the end-to-end participant recruitment and enrollment process, from lead generation and qualification through application, selection, and onboarding.
  

• Provide timely guidance and support to applicants, ensuring a seamless and positive enrollment experience.
  

• Work closely with programme delivery teams to ensure a smooth transition from recruitment to programme participation.
  

Brand and Marketing Activations and Events

• Plan and deliver brand and marketing activations in Ghana, such as community and market activations, roadshows and information sessions, to raise AMI’s visibility and drive qualified applications.
  

• Coordinate events from start to finish, including information sessions, programme launches, graduations and partner or stakeholder events. This covers logistics, venues, vendors, invitations, run of show, and post-event follow-up.
  

• Represent AMI at ecosystem events, exhibitions and conferences in Ghana, and use them to generate leads and partnerships.
  

• Ensure all local materials, activations, and communications follow AMI’s brand guidelines and the approved messaging of each programme and its partners.
  

Impact Stories and Content Collection (new)

• Identify participants, alumni and partners with compelling stories, and collect impact stories, testimonials, quotes, photos and short videos for use across AMI’s channels.
  

• Obtain informed consent and follow AMI’s safeguarding and data protection standards when collecting and sharing participant stories and images.
  

• Provide the Marketing and Communications team with timely on-the-ground content and local insights for social media, the website, newsletters, reports and campaigns across multiple programmes
  

Marketing and Cross-functional Collaboration

• Work closely with the Marketing and Communications team across multiple programmes to develop and execute targeted campaigns, promotional materials, activations and recruitment initiatives that attract qualified applicants.
  

• Adapt campaigns and messages to the Ghanaian context, including local languages and channels where relevant.
  

• Collaborate with internal teams to ensure consistent messaging, effective lead management, and alignment across recruitment and marketing activities.
  

Data Management and Reporting

• Maintain accurate, timely, and complete records of recruitment activities, stakeholder engagements, and applicant progress within AMI's CRM system.
  

• Track recruitment performance against key metrics and enrollment targets, preparing regular reports and actionable insights for programme leadership.
  

• Use data to identify trends, evaluate recruitment effectiveness, and recommend improvements to sourcing and conversion strategies.
  

• Keep an organised library of impact stories, photos, videos and consent records.
  

Requirements

Benefits

Why join us

• A high-impact, diverse and ambitious team with common values:
  

• Be the best: We work really hard, are proud of what we do, and love delighting our clients with quality.
  

• Own it: We step up to the task, never pass the buck and hold ourselves accountable for delivering results.
  

• Push the limits: We ask why, embrace failure and try new things. We never settle.
  

• Do what’s right: We act with integrity, confront dishonesty, treat people fairly and strive to contribute to the greater good
  

• Always care: We don’t have ego – it’s always ‘team before me’. We are kind, we celebrate each other’s success, and we care enough to give honest feedback.
  

• A dynamic team life:
  

• Team social events and yearly offsite
  

• Regular learning and coaching opportunities
  

• A hybrid working model.