Customer Journey Expert - Growth & Marketing Advisory Products

Help customers grow their wealth and achieve their long-term financial goals. As Customer Journey Expert Growth & Marketing Advisory Products, you will contribute to the commercial growth of ING's advisory investment propositions. Together with experienced product managers and growth specialists, you will help translate customer insights, market opportunities and business ambitions into campaigns, customer journey improvements and activation initiatives that increase customer engagement and assets under management.

The team

At Investments, we want to inspire people to grow their money throughout their lives. We believe investing is one of the best ways for customers to achieve their long-term life goals and financial ambitions.

The Advisory Products team is responsible for ING's advisory investment propositions, including Discretionary Portfolio Management (DPM), Customized DPM, Private Markets and related advisory solutions. Our ambition is to accelerate sustainable growth by helping more customers discover, adopt and actively use our investment products.

Working at Tribe Investments means joining a dynamic environment with strong growth ambitions. We work closely together with Affluent Business Development, Affluent Advice Team, Private Banking, Digital Sales, Marketing, Data Analytics and Platform teams to continuously improve customer journeys and commercial performance.

Your role

As Customer Journey Expert Growth & Marketing, you support the development and execution of commercial growth initiatives across our advisory investment propositions.

You contribute to campaigns, customer communications, commercial activations and customer journey improvements. By combining customer insights, analysis and stakeholder collaboration, you help increase customer acquisition, activation, engagement and retention.

A key part of the role is working closely with advisory channels, including the Affluent Advice Team and Private Banking. You help ensure that campaigns, propositions and commercial initiatives are translated into clear communication and actionable opportunities for advisors and relationship managers.

What you'll do

• Support the development and execution of commercial growth initiatives and marketing campaigns for advisory investment products.
• Contribute to customer communications, campaign materials and advisor communications.
• Help identify growth opportunities based on customer behavior, market developments and performance insights.
• Support the optimization of digital and assisted customer journeys to improve conversion and customer engagement.
• Assist in setting up, monitoring and evaluating experiments, tests and commercial initiatives.
• Analyze campaign and customer data and translate findings into improvement proposals.
• Coordinate activities with Product, Marketing, Analytics, Affluent Business Development and Distribution teams.
• Support proposition launches and commercialization activities for new and existing investment solutions.
• Help prepare presentations, updates and communication materials for internal stakeholders and advisory channels.
• Contribute to strategic growth initiatives supporting ING's investments ambitions.

What we're looking for

• Bachelor's or Master's degree.
• 2-5 year relevant marketing, digital sales and/or customer journey experience in investments, wealth management, Affluent and Private Banking
• Strong analytical skills and a data-driven mindset.
• Affinity with customer communication, campaigns and commercial activations.
• Ability to translate insights into practical actions and improvements.
• Strong collaboration and stakeholder management skills.
• Proactive attitude and willingness to learn and grow within a dynamic environment.

How to succeed

You are curious about customer behavior and enjoy helping turn ideas into successful customer propositions and campaigns. You combine analytical thinking with strong execution skills and enjoy working with different stakeholders.

You take ownership of your work, are eager to learn and enjoy contributing to measurable commercial results. You are comfortable working in a team environment and know how to get things done together with others.

Examples of projects

• Supporting a customer activation campaign for existing Discretionary Portfolio Management clients.
• Preparing communications and commercial materials for advisors and relationship managers.
• Improving a customer journey step within a digital advisory investment funnel.
• Analyzing campaign performance and helping translate findings into follow-up actions.
• Supporting commercial initiatives around strategic growth themes such as Private Markets, DPM growth and customer retention.

Rewards and benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. Find out more about our employment conditions.

The benefits of working with us at ING include:

• A tailored salary in job scale 10 (GJA 16)
• 25-28 vacation days depending on contract

• Pension scheme

• 13th month salary

• 8% Holiday payment

• Hybrid working

• Personal growth and challenging work with endless possibilities

• An informal working environment with innovative colleagues

About us

Curious about how ING empowers people and businesses to move forward?

Discover what we do and what we can offer you.

Questions?

Please visit our Frequently Asked Questions section to find some answers on questions you might have or contact the recruiter attached to the advertisement.

Want to apply directly?

Please upload your CV and motivation letter by clicking the ‘Apply’ button.

Original posting date: 30/09/2026

About ING

We’re a global bank with a strong European base, and our more than 60,000 colleagues serve around 38 million customers and corporate clients in over 40 countries.

Joining ING means working with friendly and collaborative people towards making a positive impact on people and planet. We believe in empowering the people around us and our customers to stay a step ahead. Working here means having the autonomy to drive progress, helping to create superior customer value and contributing to our ambition of putting sustainability at the heart of everything we do.

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