Customer Marketing Manager, CoverGirl

Home Join our team Explore opportunities Req ID Posted Function Location Req ID: 98135 Function: Marketing Posted: May 16, 2026 Location: CUSTOMER MARKETING MANAGER COVERGIRL – NYC (ESB) COTY is looking for smart leaders who are fast and passionate. The Customer Marketing Manager will be responsible for activating 360 supports through brand specific and cross-branded initiatives, lead the development and execution of account specific sales activations that maximize brand growth. The goal is to maximize accounts business by truly understanding the customer, and what activation will help drive consumer purchase behaviors. The Customer Marketing Manager will also fully own the overall channel and retail strategies, leading the category growth strategy. This role will partner closely with marketing and sales ensuring to represent the customer strategic voice within marketing and the brand strategic voice within sales and customers. This role will require depth of knowledge in sales and marketing and will need strategic linking data/insights from the brand and customer RESPONSIBILITIES As our Customer Marketing Manager, you are responsible for liaising with our commercial teams and driving launch excellence as well as supporting our base business with a focus on our key retailers. Your main focus: Lead the brand execution for Drug/Mass account activations and manage interactions with cross functional teams (Field Sales, Forecasting, Marketing, Creative, Display, etc.) Lead overall channel and retailer strategies for the brand Have in depth understanding of account needs and driving solutions and opportunities to drive growth Understand account promotional strategies and align programs to national brand strategy Lead display creative briefs working with Display & Creative teams to develop account specific programs Manage timing and execution of shopper marketing programs Track and improve innovation and promotional activity of accounts Manage go to market calendars, schedules and 360 marketing campaign plans for major launches Working for Coty means our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined. The team consists of Trade Marketing Managers and Visual Merchandising managers working closely together with several departments such as Sales, Brand Marketing, Display, Finance, and Retail Media. All your colleagues are passionate self-starters with an entrepreneurial approach. QUALIFICATIONS We’d love to see candidates who have: Essential: 5+ years of related trade / marketing experience Undergraduate degree required. MBA a plus Strong communication and presentation skills Proficient in Excel and PowerPoint Consumer Package Goods experience required Must be autonomous, decisive, and a strategic thinker Beauty experience preferred OUR BENEFITS As our Trade Marketing Manager, t his is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way. Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best. Base Salary Range: $95,000-$130,000 Health, dental, vision and disability insurance; 401(k) with generous employer match; paid time off and Summer Fridays; Parental leave; Tuition reimbursement; Hybrid work arrangements. RECRUITMENT PROCESS Our recruiter will contact you. A telephone/online introductory meeting follows. A first online/in-person interview A second interview You will receive a proposal with the terms of employment. ABOUT COTY Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you. Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty! EQUAL EMPLOYMENT OPPORTUNITIES We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected] . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled. English - Please click on this link to review the Notification of Equal Opportunity Rights poster Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo For additional information about Coty Inc., please visit www.coty.com/your-career . Country/Region: US City: New York Nearest Major Market: New York City