Customer Relationship & Marketing

Professional Recognition

Ensure your specific expertise is recognized by the Group.

Pathway to Certification

Gain exclusive access to a certification program designed to upskill experts on strategic transversal competencies.

Strategic Impact

Positioning yourself as a recognized expert increases your potential to be consulted for high-priority projects.

Global Opportunities

Join a curated pool supporting global initiatives and international technical leadership.

What This Expertise Covers

Marketing and Customer Relationship Management (CRM) focus on deepening customer understanding, enhancing the customer experience, and nurturing long-term relationships.

This expertise combines a range of research and insight generation methods, including qualitative and quantitative surveys, mobility observatories, customer satisfaction studies, and segmentation analyses, to produce actionable customer intelligence.

By continuously monitoring customer databases and leveraging diverse digital knowledge sources, including web-based research and crowdsourced information, businesses can better anticipate customer needs and adapt their value proposition.

Improving the customer journey across all touchpoints, especially those directly experienced by passengers, is central to delivering seamless, consistent, and engaging services.

Through ongoing relationship management, organizations maintain meaningful connections with customers throughout their lifecycle. This data-driven approach, reinforced by targeted marketing and digital engagement initiatives, strengthens customer loyalty and contributes to overall business performance.

By declaring your expertise, you help us map customer and marketing capabilities across the organization. This enables the Group to mobilize the right experts to enhance customer experience, drive engagement strategies, and support commercial performance.

The Declaration Process

We have structured the declaration into four clear steps:

1. Self-Assess: Define your level of mastery in Customer Relationship & Marketing.

2. Specify Context: Indicate the environments, customer segments, or services where your expertise applies.

3. Update Profile: Ensure your me@transdev profile and CV reflect your latest achievements in marketing and customer experience.

4. Submit for Review: Your declaration will be reviewed by an Expertise Advisor.