Demand Gen Manager

Job Title: Marketing Operations Specialist Location: Remote Experience: 3+ years Team: Marketing | Full-time About Omnistrate: Omnistrate is a developer platform that enables modern software companies to deliver their applications to customers in any distribution model — On-Prem, BYOC, PaaS, SaaS, or Agentic SaaS — in days, not years. We solve the long-standing distribution problem in software by abstracting the operational and infrastructural complexity across clouds, regions, and customer environments. With Omnistrate, startups and enterprises alike can accelerate time-to-market, optimize infrastructure costs, and reduce operational overhead from day one. We’re a fully remote company with a global team and a startup mindset. We value ownership, creativity, and adaptability — and we’re looking for someone who thrives in a fast-moving, high-impact environment. Role Overview: We’re hiring a Marketing Operations Specialist to own the end-to-end execution and optimization of our marketing engine. This is a high-impact, cross-functional role where you’ll work across the full marketing stack — tools, data, campaigns, social, community, and events — and collaborate closely with content, growth, product marketing, and sales to enable repeatable, measurable, and scalable marketing programs. Key Responsibilities: Plan and execute multi-channel campaigns across email, paid media, webinars, and lifecycle flows, including segmentation, automation, tracking, and reporting Develop campaign assets such as landing pages, nurture sequences, lead magnets, and conversion-oriented content; ensure consistent messaging and brand alignment Support publishing and distribution of content across the website, blog, email, YouTube, LinkedIn, Twitter (X), and developer-facing platforms Track and optimize funnel performance — monitoring CAC, MQLs, SQLs, content engagement, and conversion rates; support CRO, SEO, and A/B testing initiatives Drive community engagement and social media operations, including user groups, online communities, and day-to-day social scheduling and response Support marketplace and partner marketing campaigns with attribution setup, UTM tracking, and lead follow-up coordination Coordinate logistics for events, field programs, and conferences — owning booth prep, branding, swag, lead capture, and post-event analysis Build and maintain dashboards to track campaign performance, funnel metrics, and marketing-sourced pipeline; surface insights and drive optimizations Own and maintain the marketing calendar, campaign workflows, documentation, and execution processes to ensure operational efficiency Manage the marketing tech stack (HubSpot, analytics, etc), ensuring clean data flow, lead routing, attribution, compliance, and integration across systems Requirements: Bachelor’s degree in Marketing (or a related field) or minimum of 3+ years of experience, preferably in a B2B company Hands-on experience with HubSpot (or similar), Google Analytics, CRM systems, social media tools, and attribution tracking Strong analytical mindset with the ability to create dashboards, surface insights, and guide performance improvements Familiarity with managing social and community channels, content publishing, and SEO/CRO tools Excellent organizational and communication skills with a process-first approach to execution Bonus: MBA is a plus Experience supporting cloud marketplace GTM, product-led growth funnels, or campaigns targeting technical audiences