Demand Generation Lead

Apply Description Who We Are Catalis is a leading government Software as a Service (SaaS) and integrated payments provider, powering a wide range of government operations at the municipal, county, state, and federal levels. Our innovative solutions are designed to streamline processes, enhance efficiency, and improve the delivery of government services to the public. At Catalis, we are committed to leveraging technology to make government interactions simpler, faster, and more accessible. The Opportunity Catalis, a leading SaaS and payments technology partner powering state and local governments, is seeking a Demand Generation Lead to design, execute, and optimize campaigns that generate qualified leads and advance pipeline growth across multiple product verticals. This role will lead the strategy and execution of multi-channel demand gen and nurture campaigns, partnering closely with vertical marketing leads, sales, BDR, and product teams to drive measurable engagement and conversion. This position is based remotely in the United States and requires up to 5% of travel within USA. What you Will do Campaign Strategy & Execution Develop and execute multi-channel demand generation campaigns aligned to vertical sales priorities and target personas. Build segmented and automated email nurture streams within marketing automation tool (Pardot) to advance leads from MQL to SAL. Partner with content and creative teams to develop compelling copy, graphics, and calls-to-action tailored to each stage of the buyer journey. Plan and execute demand generation webinars including topic selection, speaker coordination, promotional emails, follow-up nurtures, and performance analysis. Performance Optimization & Reporting Define and track campaign KPIs including MQL volume, conversion rates, pipeline contribution, and ROI. Leverage Salesforce dashboards and marketing automation analytics to measure campaign effectiveness and identify optimization opportunities. Conduct A/B testing of subject lines, creative assets, and CTA placement to continually improve engagement and conversion performance. Collaborate with SEO/GEO and content marketing teams to ensure alignment between organic and email/webinar campaigns. Collaboration & Alignment Work cross-functionally with Vertical Marketing Leads/Product Marketing Manager to synchronize messaging and lead flow between campaigns, webinars, and product tours. Coordinate with the BDR and Sales teams to ensure timely follow-up, feedback loops, and alignment on lead scoring and campaign performance. Partner with the Events Lead to amplify campaigns pre- and post-tradeshow Requirements What you Will Need to Succeed Bachelor’s degree in Marketing or related field (or equivalent experience). 2-4 years of experience in B2B SaaS demand generation, preferably within technology or government sectors. Proven success managing email marketing, webinars, and digital funnel optimization from concept through analytics. Experience with Salesforce and marketing automation platforms (Pardot, or equivalent). Strong analytical, project management, and communication skills with a data-driven mindset. Ability to work collaboratively across departments and manage multiple concurrent campaigns. Experience with account based marketing (ABM) preferred. What we Offer A dynamic and supportive work environment in a mission driven organization Competitive salary and benefits package, including health, dental, vision insurance Unlimited PTO (paid time off) HSA and FSA options 401(k) plan with matching contributions Paid parental leave ABLE matching contributions for the disability community Employer paid short term and long-term disability insurance and group term life insurance Financial and legal assistance through our EAP (Employee Assistance Program) Opportunities for professional development and career advancement The chance to make a significant impact on the delivery of government services and the lives of citizens. EEO Statement We are an equal opportunity employer and value diversity. We are committed to an inclusive environment for all. All candidates will be considered based on qualifications, merit, and business needs without regard to race, color, religion, national origin, age, non-qualifying mental or physical disability, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by applicable law.