Demand Generation Lead

About Origin Origin is building the endpoint AI observability platform for AI-adopting organizations. We believe that organizations should not adopt AI on their endpoints without observability in place, and we want to be the platform that maximizes the productivity & safety of that adoption. The company exists to maximize the diffusion of intelligence inside an organization, maximize the productivity of agentic systems and the humans driving them, keep agent actions traceable end-to-end so that when a user asks for something in a prompt they can verify the agent actually did what was expected, and give organizations one interface to answer the hardest questions they have about how work gets done. Our platform monitors and protects some of the most important organizations in the world. We are backed by Sequoia Capital, Brightmind Ventures, IA Ventures and other top firms. Role Origin is seeking a Demand Generation Lead to build and execute programs that turn awareness into qualified pipeline and sustainable growth. This is a hands-on, strategic individual contributor role for someone who can both do the work and determine what excellence looks like. You’ll own demand generation across paid search, LinkedIn, Reddit, and emerging channels, developing campaign strategy, launching and optimizing programs, analyzing performance, and identifying new opportunities to reach and engage our ideal customers. AI is central to how this role operates. You’ll use AI to improve campaign execution, automate repetitive work, and build systems that make demand generation more efficient and scalable, freeing the team to focus on strategy and growth. You’ll also explore opportunities across media, podcasts, content, and partnerships, bringing a strong understanding of our ideal customers and the cybersecurity market to create relevant, differentiated, and measurable campaigns. This role offers meaningful ownership from day one. You’ll work autonomously within a team, bring a clear point of view, and help shape the demand generation function as Origin grows. Responsibilities Develop and execute multi-channel demand generation strategies across paid search, LinkedIn, Reddit and emerging channels to drive qualified pipeline and growth Own campaigns end-to-end, from strategy and creative development through launch, testing, optimization and performance reporting Identify and test new opportunities across media, podcasts, content, partnerships and emerging channels to uncover scalable growth opportunities Analyze campaign performance and customer insights to improve acquisition efficiency and inform future strategy Partner with Sales, Product and Marketing to align demand programs with our ICP, buyer journey, messaging and go-to-market priorities Use AI to improve campaign development and execution, automate repeatable processes, and build scalable systems that make demand generation more efficient Skills and Experience 3+ years of experience in demand generation, performance marketing, growth marketing, or a related discipline Hands-on experience with paid acquisition, particularly Google Ads and LinkedIn Ads, with a strong understanding of campaign optimization and measurement Strong strategic and analytical judgment with the ability to connect marketing activity to pipeline and business outcomes Experience with marketing automation, CRM and marketing technology platforms such as HubSpot and Clay Demonstrated ability to use AI to improve the quality, speed and scalability of marketing work Highly autonomous, curious and comfortable working in a lean, fast-moving environment with a strong experimentation mindset Nice to Haves Experience in cybersecurity or information security, ideally in B2B SaaS Experience marketing technical products to B2B audiences Experience with Reddit Ads, Webflow, CRO, SEO, or GEO Experience with Clay, AI-powered marketing workflows, or automation Experience with media, podcasts, partnerships or other emerging demand generation channels Working at Origin Origin is a fully remote team across the US & Canada, built on trust, autonomy, and excellence. We empower our team to take ownership, move with purpose, and continuously improve. Our culture values top performers who align with our mission and embrace high standards. We offer generous healthcare, flexible PTO, and home-office support, ensuring our team has the freedom and resources to thrive. While we move fast, we prioritize quality and collaboration, and we remain committed to building impactful security solutions with precision.