We are looking for a data-driven demand leader who will be responsible for establishing a predictable, scalable and profitable demand center to support revenue growth. This role will be responsible for establishing campaign strategy then delivering measurable results. This is a hands-on management position where you will work with company leaders to strategize, create, and execute all demand generation and retention/expansion strategies. The ideal candidate will have experience building a demand center, leading high-growth teams, and proven experience optimizing the full funnel. This role reports directly to the Head of Revenue/Chief Revenue Officer.
What You’ll Do
Develop multi-channel, full funnel demand-generation programs, including setting and executing strategy, developing forecasts, evaluating appropriate budget levels, and measuring results against revenue goals
Develop outbound and inbound programs, including email, paid advertising, social, webinars, web optimization and SEO, content syndication, and account-based targeting, that will deliver an increasing volume of qualified pipeline for the sales team
Create campaign messaging, content, and channel strategy to deliver required business growth results across paid, owned and earned channels
Employ best practices to achieve growth goals while also experimenting with creative strategies and alternative tactics
Collaborate with sales team to create an ABM strategy that targets top accounts including integrated outbound campaigns
Partner and collaborate with Product Marketing, Communications and Content Marketing to inform consistent messaging across demand generation campaigns.
Build systems and processes that will track and report on key performance metrics, and use this data to continually optimize campaign strategies.
Track demand generation performance applying multi-channel attribution and full funnel KPIs and continuously optimize and improve performance
Manage, inspire and professionally develop a team of digital and creative staff
Help guide the selection and implementation of a flexible marketing tech stack in partnership with sales leadership
What You'll Need
6+ years of B2B demand generation experience with a strong focus on ABM, multi-channel lead generation, and nurturing campaigns (experience in digital consulting, technology, or related complex sales environments is preferred)
Deep experience engaging buyers via educational content, customer stories, and thought leadership with a focus on customer value instead of product-centric messaging
Deep experience with managing and optimizing campaigns using HubSpot
Strong analytics skills across customer lifecycle (acquisition, retention, expansion)
Demonstrated capability to research/understand a market and its priorities, challenges, opportunities, drivers and influencers
A strong self-starter who is willing to make their mark in a fast-paced, entrepreneurial organization
Strong verbal communication, proven team collaboration skills, and demonstrated leadership and influence abilities.
Excellent presentation/advisory skills – clear, concise thinking and ability to deliver meaningful advice to senior leaders on demand strategy
Strong project management skills – must be able to organize work in a methodical and rigorous manner; comfortable in a deadline-driven, fast-paced environment
Ability to work well cross-functionally with executives and other teams
We believe our people are our strongest asset, so we are proud to offer a full range of employee benefits. This full-time position offers a competitive base salary and a full benefits package. We go above and beyond in our commitment to our staff's health, well-being, and happiness by also offering generous paid time away from work programs, professional growth and development opportunities, monthly team events, pre-tax benefits, and other surprise perks throughout each month.