Demand Generation Manager (ABM)

Description

IONIX is hiring a Demand Generation Manager (ABM) to create and accelerate pipeline in the enterprise accounts we most want to win. Reporting to the Head of Demand Generation, you will run 1:1 and 1:few programs for a focused list of named accounts, using email, social, events, and executive outreach. Your job is to give security leaders at each account a specific reason to engage, then work with sales to turn that engagement into qualified pipeline and closed-won revenue.

This is a hands-on role for a marketer who enjoys research and can target a security audience. You should be comfortable mapping one enterprise in detail: its subsidiaries and acquisitions, who owns exposure and vulnerability management, and where its security leaders gather. You will work as a partner to the account executives who own these accounts, bringing in sales engineers, IONIX executives, partners, and investors when they can open a door.

Responsibilities

• Choose target accounts with sales leadership, then sort them into 1:1 programs and 1:few groups that share an industry or a trigger, such as a new CISO or an acquisition.
• Research each account's business priorities, regulatory pressure, security stack, and existing relationships with IONIX, and keep that research current.
• Build a written plan for each account with its account executive, covering the buying committee, entry points, messaging angle, and the order of touches across channels.
• Run coordinated plays across personalized email, LinkedIn, paid social, and direct mail, and sync them with sales and programmatic outbound so each buying committee hears one story.
• Host executive dinners, roundtables, and industry event activations for the accounts on your list, then follow up with each attendee until you have a meeting or a clear no.
• Find warm paths into target accounts through our investors, channel partners, customers, and colleagues' networks, and arrange the introductions.
• Create account-specific content and offers with product marketing and sales engineering, including tailored exposure assessments, so you can show a security leader what IONIX finds in their environment.
• Work alongside account executives and AE’s on specific pursuits from first touch through close, multi-threading open opportunities and bringing in IONIX executives when a deal needs them.
• Own your program budget, report pipeline and revenue by account, and use the results to decide which accounts get more investment and which plays to retire.
• Share what you learn in target accounts with product marketing, sales leadership, and the rest of the demand generation team.

How success will be measured:

Success means the enterprise accounts on your list are in active, qualified conversations with IONIX, and our account executives are closing business from them. We measure this role on two numbers: qualified pipeline you source or influence in your target accounts, and the closed-won revenue from that pipeline. We will also look at buying-committee coverage, conversion from first meeting to close, and how much our account executives rely on you in their biggest pursuits.

If you enjoy going deep on a few accounts, can write something a CISO reads to the end, and want pipeline and revenue as your scorecard, we would like to meet you.

Requirements

• Experience running ABM programs for enterprise accounts in cybersecurity or another technical B2B software market, including executive events from small dinners to conference activations.
• A record of qualified pipeline and closed-won revenue you sourced or influenced in named accounts, with numbers you can walk us through.
• Enough security fluency to write for CISOs and the leaders who own vulnerability and exposure management. You can learn to discuss attack surface discovery, exploitability, and risk prioritization in practical terms.
• Strong research and writing: you can turn an annual report, an acquisition, or a leadership change into a reason for a security leader to take a meeting.
• Sound account judgment: you know where to spend your time, which stakeholder to approach first, and when a pursuit needs an executive, a partner, or a new angle.
• Experience working side by side with enterprise account executives on shared account plans and live opportunities.
• Confidence with data: you work in HubSpot and sales engagement tools, read intent and engagement signals, and build your own account-level reporting.
• Clear communication, reliable follow-through, and comfort in a growing company where you help write the playbook.
• Experience marketing to security buyers, running account-based LinkedIn campaigns, or working with channel partners on joint account plans is valuable. We care most about pipeline and revenue impact in named enterprise accounts and the ability to learn a technical product in depth.