Demand Generation Manager – DACH (f/m/d)

Your mission At deskbird , you’re not joining a volume-driven outbound machine, you’re stepping into a company where your impact is visible from day one, your progression is tied to performance (not tenure), and your work directly shapes how we scale. We’re a leading workplace management platform, backed by $23M Series B funding and trusted by global brands. But what makes us different is how we operate: founder-led, fast-moving, and deeply focused on building a high-performance culture without the corporate politics. We are building a regionally aligned, revenue-driven GTM organization where each market owns its pipeline and ARR targets. This is a hybrid role based out of our Munich or Berlin hub. The Demand Generation Manager for DACH will own the end-to-end pipeline generation strategy and execution for the region. This role is responsible for: Driving pipeline and revenue growth in DACH. Leading all regional demand initiatives (ABM, field, campaigns). Acting as the central orchestrator of GTM efforts in the region. This is a high-ownership, highly hands-on role combining strategy, execution, and cross-functional leadership. In this role you will 1. Own Regional Pipeline & ARR Targets Own pipeline generation targets for DACH (in close alignment with Sales) Be accountable for: Pipeline volume and quality & contribution to ARR. Translate global strategy into a clear regional plan. 2. Lead Regional GTM Strategy & Execution Define and execute the regional demand strategy across: ABM (mid-market / enterprise), field marketing (events, roundtables, local activations) & campaigns (integrated, multi-channel). Ensure all activities are: ICP-focused, aligned with sales priorities & measurable in pipeline impact. 3. Act as the GTM Orchestrator for DACH Work as one team with: Regional Sales & BDRs. Align on: Target accounts, campaign priorities & pipeline gaps. 4. Execute Hands-On Across Channels Plan and run events (from concept to execution). Build and launch campaigns. Write campaign messaging and landing page content. Set up and manage campaign assets (with support where needed). From strategy to execution - you are expected to operate end-to-end. 5. Drive ABM & Upmarket Motion Partner with Sales and BDRs on: Target account selection & account-level strategies. Execute: Personalized campaigns, account-specific activations & high-touch engagement strategies. 6. Measure & Optimize Performance Track: Pipeline generated, conversion rates & campaign ROI. Continuously optimize: Channel mix, messaging & execution. Partner with GTM Ops to ensure: Clean tracking & clear attribution. What you need to be successful Must be located in Germany Native German + strong English 5–8+ years in B2B SaaS demand generation / growth roles Deep understanding of the DACH market Strong experience in: Field marketing (events), ABM & campaign execution. Experience working closely with sales teams. High ownership (thinks like a GM of the region). Strong executor (able to get things done independently) What Success Looks Like within 6–12 months: Strong, predictable pipeline generation in the DACH High alignment between marketing, BDR, and sales Effective ABM and field motion driving upmarket growth Measurable contribution to ARR Clear visibility into what works and scales What’s in it for you? Attractive OTE: Competitive base plus uncapped variable, and meaningful stock options. Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit). Team “Bursts”: Opportunities to collaborate with your team in person. Home office support: Financial contribution to set up a comfortable, productive home office. Learning & development: Annual budget for coaching, certifications, and conferences. About us At deskbird, we empower companies worldwide to navigate the complexities of hybrid work. Our people-centric software enables employees to easily coordinate office schedules, book desks, and collaborate more effectively. For admins, we provide powerful insights and analytics to optimise office operations. As one of the fastest-growing SaaS startups, we are a team of diverse talent from 22 nationalities, with vibrant hubs in Berlin, Munich, Barcelona, Paris, Pfäffikon, Bucharest, Belgrade, Sofia, and Skopje. If our mission and this role resonate with you, we encourage you to apply, even if you don't meet every single requirement. At deskbird, we value the unique perspectives and contributions that each individual brings. We believe in the potential for growth and the impact we can achieve together. Whether you see yourself as an 80% fit or more, your passion and enthusiasm are what truly matter. Take that step - let’s uncover your potential and shape the future together. We are an equal-opportunity employer and celebrate diversity, recognising that diverse perspectives and backgrounds enrich our teams and strengthen our organisation. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, colour, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.