Demand generation manager QSR FSR UK

🌟About Mapal

We are a fast-growing B2B SaaS company transforming how hospitality businesses operate through technology. Mapal Group provides an integrated platform that helps restaurants, hotels, and contract catering brands optimize operations, empower their teams, and scale efficiently. Operating across Europe, the UK, and LATAM, we continue to expand our footprint as we accelerate our growth.

Mapal is hiring a Senior Growth Marketing Manager to help scale the business from €40M to €100M.

Reporting to the VP of Global Marketing, you will lead growth across pipeline generation, conversion, market expansion, and cross-sell. This is a high-impact role for a strategic, hands-on B2B SaaS marketer who knows how to drive demand, improve performance, and deliver commercial results.

Mapal helps hospitality operators digitize manual processes, reduce costs, stay compliant, and improve productivity at scale.

💡Our Culture

Our culture is shaped by six core values: Commitment, Customer Obsession, One Team, Ownership, Resilience, and Think Big. These values drive everything we do, from how we support our customers to how we work together as a team. We seek individuals who embody these values, bringing passion and creativity to their work, taking ownership of their contributions, and embracing collaboration and innovation to achieve ambitious goals.

🎯Role Overview

What you’ll own

Pipeline growth and conversion
Build and execute demand generation programmes that increase qualified pipeline and improve conversion across the funnel. Use data, insight, and experimentation to identify what works, scale what performs, and improve what does not.

Market and ICP expansion
Help identify and unlock new markets, segments, and ICP opportunities. Shape targeted plans that balance global priorities with local market realities.

Cross-sell and growth within the customer base
Partner with Product Marketing and Commercial teams to identify cross-sell opportunities and bring campaigns to market that increase product adoption and revenue from existing customers.

ABM and strategic account growth
Design and run focused ABM programmes for priority accounts, aligning closely with Sales on targeting, messaging, campaign execution, and follow-up.

Channel performance and demand scaling
Own the performance of growth channels across paid, content-led, lifecycle, partner, and field marketing initiatives. Bring rigour to testing, attribution, optimisation, and budget allocation.

Growth programmes and execution excellence
Lead complex, cross-functional initiatives such as website improvements, campaign launches, reporting frameworks, and process improvements that strengthen marketing’s contribution to revenue.

Team leadership and cross-functional alignment
Support and develop high-performing talent within the growth function. Build strong working relationships across Sales, RevOps, CS, Product Marketing, and agency partners to ensure coordinated execution and shared accountability.

What success looks like

• Strong contribution to pipeline and revenue targets

• Improved funnel conversion and channel performance

• Clear, actionable reporting and performance visibility

• Growth programmes that scale across markets and teams

• Strong alignment between Marketing, Sales, and Revenue teams

Why join Mapal

Impact
Help shape Mapal’s next stage of growth as we scale to €100M and beyond.

Projects
Lead major initiatives including brand repositioning, website transformation, and ABM programmes.

Team
Work with a collaborative, ambitious marketing team and experienced leaders across brand, communications, and product marketing.

Growth
Expand your scope while helping grow Mapal’s presence across international markets.

Culture
Join a business that values high standards, creativity, accountability, and results.

Equal Employment Opportunity

At Mapal, we believe our differences make us stronger. We’re proud to offer equal opportunities to everyone, no matter your background, identity, or life experience. What matters most to us is your talent, your passion, and the ideas you bring to our team. We’re committed to creating an inclusive workplace where everyone feels valued, respected, and supported. In line with applicable European regulations, we provide reasonable accommodations for candidates and employees with disabilities. If you require any assistance during the application or interview process, please inform the Talent Acquisition team.

• What you bring

  • 8+ years in growth marketing, demand generation, or performance marketing within B2B SaaS

  • Strong track record of driving pipeline and revenue impact

  • Strategic mindset with a hands-on approach to execution

  • Strong analytical skills and confidence using data to drive decisions

  • Experience leading cross-functional growth initiatives

  • Ability to work across international markets and regional priorities

  • Clear communication, strong stakeholder management, and high ownership