Destination & Resort Sales Director

Sales Director, Destination & Resort Market | L2 Brands | Remote, with travel throughout your territory

Think of the sweatshirt someone brings home from a ski town, a beach getaway or a favorite national park. There’s a good chance it came from L2 Brands. We make the decorated apparel and headwear people buy to remember the places they love, and we’re looking for a Sales Director to lead and grow our destination and resort business.

This is a role for a builder. You’ll own the division’s revenue growth, lead a network of 12–15 independent sales reps, open major new accounts and shape the products we put in front of resort customers across the country.

What you’ll do

• Own the number: turn the channel’s multi-year strategy into territory and account plans, forecast bookings accurately and deliver divisional revenue and margin goals
• Lead and grow the rep network: coach and develop 12–15 independent reps, set clear KPIs and three-year territory plans, fill coverage gaps and recruit top talent
• Win new business: personally open at least four new key accounts a year and set new-account targets for every territory
• Be the executive sponsor: partner with reps on the top five customers in each territory and negotiate programs and terms
• Shape the line: bring the voice of the resort customer to product development, art and merchandising, so the market influences what we make
• Spot what’s next: track market, competitor and pricing trends, find white space and build sales programs that drive sell-through
• Get out in the field: visit accounts, attend trade shows and help lead the National Sales Meeting

Why L2 Brands

• Visibility: a high-impact leadership role with direct exposure to senior leadership
• Flexibility: a remote role based where you live, with 50–60% travel across your territory
• A product people love: apparel tied to people’s favorite places and memories

If you know the resort market, love building teams and want to grow a business, we’d like to hear from you. Apply today.

L2 Brands is an Equal Opportunity Employer.

What you bring

• 8+ years of B2B sales experience, including 3+ years managing independent reps or a sales team
• Destination and resort market or decorated sportswear experience strongly preferred
• Proven experience in business planning, forecasting and budget management at a divisional or regional level
• A track record of building, growing and developing independent rep networks
• Strong communication and presentation skills with senior leaders and key customers
• Proficiency with Microsoft Office and CRM/order-management systems
• Bachelor’s degree in business preferred, or equivalent experience
• Bonus: established relationships with destination and resort retailers and buyers