Digital Account Strategist

Position Overview We are looking for a Digital Account Strategist who can build strong client relationships, lead client communication, coordinate digital marketing execution, and help clients clearly see the value of our work. You will own the ongoing relationship with a portfolio of child care and early education clients—keeping them informed and confident, coordinating with internal teams, and ensuring every client has a positive experience and a clear reason to continue working with us. You will also support the development and execution of digital marketing campaigns, including performance tracking, client communication, renewals, upsells, testimonials, and long-term account growth. Compensation Salary: $3,000–$4,000 per month, depending on experience. Performance Bonuses: Additional earning potential tied to renewals, upsells, and client results. Why You Should Work Here Work That Matters: You help connect families looking for quality child care with the businesses that serve them. The work you do directly supports the growth of child care and early education businesses. Recession-Proof Growth: Join an established, fast-growing company operating in a market where effective marketing and lead generation remain essential. Leadership That Has Your Back: Work alongside a supportive team that values your development and gives you the support you need to succeed. An Owner Who Shows Up: Our owner is actively involved in the business and invested in building a strong team and company. Small-Team Feel: You’ll be part of a friendly, tight-knit environment where your contributions are visible and valued. Remote-First Flexibility: Work remotely while staying connected to a fast-moving, collaborative team. Buffalo-area candidates may also have opportunities for occasional in-person meetings, strategy sessions, or team gatherings. Top-of-Market Pay: We believe great people should be rewarded accordingly. We aim to pay competitively to attract and retain exceptional talent. Train to Be the Best: Access more than $100K in training, courses, and professional development materials designed to help you continuously improve. A Workspace That Feels Alive: Our virtual Sims-like office helps keep a remote team connected and engaged throughout the day. Quarterly Town Halls: Get a clear, company-wide update every quarter so you always understand where the business is headed. The Dream-On Program: Each year, our CEO grants multiple wishes submitted directly by team members through their dream boards. 25 Days Off: Enjoy 25 paid days off per year because having a great career shouldn't mean sacrificing your life outside work. Paid Days to Give Back: Receive 4 paid days per year to volunteer with a charity of your choice. What Success Looks Like Within your first 90 days, you’ll build strong relationships across your client portfolio and begin taking full ownership of client success. Ongoing success will be measured by: Renewals: Retain and renew clients by consistently demonstrating the value we deliver. Client Success: Help child care businesses achieve measurable marketing results. Upsells: Identify opportunities to expand accounts with services that genuinely support client growth. Testimonials & Reviews: Turn successful client relationships into testimonials, reviews, and case studies. Client Communication: Keep clients informed, confident, and engaged through proactive communication. Internal Collaboration: Coordinate effectively with strategists, media buyers, designers, copywriters, and operations teams. A Typical Week Might Include Leading client check-in calls and explaining what is happening, why it matters, and what comes next. Reviewing campaign performance and translating data into clear, actionable insights. Following up on renewals, upsell opportunities, testimonials, and client satisfaction. Coordinating with internal specialists to keep campaigns and deliverables moving. Proactively reaching out to clients before they have to ask for an update. Identifying opportunities to improve results, increase enrollment, and solve client marketing challenges. Key Competencies Relationship Builder: You earn trust quickly and make clients feel heard, supported, and valued. Clear Communicator: You can explain marketing strategy, performance, and results in simple, confident language. Proactive & Organized: You stay ahead of deadlines, follow through on commitments, and manage multiple accounts without letting things slip. Results-Driven: You are comfortable with data and use performance insights to guide decisions and demonstrate value. Consultative Seller: You recognize opportunities to help clients do more and can recommend additional services naturally and confidently. Ownership Mindset: You treat each client's business as if it were your own and take responsibility for outcomes. This Role Is Not for You If You prefer to hide behind email and avoid client conversations. You want to simply pass messages between clients and internal teams rather than own outcomes. You are uncomfortable discussing performance, renewals, upsells, or challenging client conversations. You need constant reminders to follow up, document next steps, or stay ahead of deadlines. You don't enjoy helping small businesses understand marketing in a simple, confident way. Skills & Experience Required 3+ years of experience in account management, client success, or a client-facing digital marketing role. Working knowledge of digital marketing, including paid advertising, SEO, social media, email, and landing pages. Excellent written and verbal communication skills. Experience managing multiple client relationships or projects simultaneously. Comfort reading campaign metrics and communicating performance results. Proficiency with CRM and project management tools. Reliable remote work setup and availability to work primarily on an Eastern Time schedule. Preferred Skills & Experience Experience in child care, education, franchise, or multi-location businesses. Previous marketing agency experience. Proven experience upselling or growing existing client accounts. Google Ads and/or Meta advertising certifications. Experience with GoHighLevel, ClickUp, or similar marketing platforms. Work Environment This is a full-time, remote-first position. About Childcare Marketing Group Childcare Marketing Group helps child care centers, day nurseries, and early education businesses attract more families, retain enrollment, and grow through smarter marketing. We are a fast-growing, remote-first marketing company serving clients across the U.S., U.K., and beyond.