Digital Advertising Operations Analyst

Role Overview The Analyst, Enablement & Support (E&S) will manage day-to-day campaign onboarding, ad moderation, and partner support across owned, operated, and external retail media distribution platforms. This role ensures high campaign fulfillment standards, resolves technical ad-serving escalations, and collaborates closely with cross-functional teams to enable advertiser success.

Key Responsibilities

• Campaign Operations & Moderation: Oversee end-to-end campaign onboarding, keyword moderation, and ad activation within the ad server, ensuring strict adherence to delivery KPIs and SLAs.
• Advertiser & Partner Support: Provide front-line technical support and troubleshooting for advertisers, sales teams, and API partners across Sponsored Products, Sponsored Brands, and Video ad formats.
• Quality Assurance & Audits: Perform detailed account and campaign audits using established go-live checklists to guarantee setup accuracy and fulfillment standards.
• Access & Policy Management: Review and manage internal and external platform access requests while liaising with the Ad Policy team to implement updated advertising guidelines.
• Issue Resolution & Escalations: Conduct deep-dive root-cause analyses on complex campaign, tool, and platform issues to resolve client escalations swiftly.
• Cross-Functional Collaboration: Partner with global cross-functional teams to streamline workflows, enhance product knowledge, and contribute to SOP documentation.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, or a related field.
• 3+ years of hands-on experience with self-serve retail media or display ad platforms (e.g., Sponsored Search, Sponsored Products, Display).
• Proven experience troubleshooting ad tech platforms, campaign delivery issues, and tool-related errors.
• Practical knowledge of search advertising mechanics, including keyword bidding, marketplace dynamics, and brand/video formats.
• Exceptional verbal and written communication skills with experience supporting global stakeholders.
• Flexibility to support business operations across multiple US time zones (EST, CST, PST).

Preferred Qualifications

• Direct experience with campaign trafficking and bid optimization across search and retail media networks.
• Demonstrated track record of improving operational processes, workflow efficiencies, and documentation (SOPs)

At Walmart de México y Centroamérica, we are committed to fostering a culture of belonging. Therefore, we seek to attract and hire the best talent based on competencies, skills, and potential. We do not discriminate on any grounds, including gender, age, ethnic origin, physical appearance, marital status, HIV-related health conditions or any other illness, socioeconomic status, disability, sexual orientation, gender identity, or gender expression. As a result, throughout the attraction and selection process, we will not request personal information, photographs, or any type of medical examinations. A candidate’s personal information is not relevant during the interview process or for the final hiring decision. At Walmart de México y Centroamérica, we are committed to ensuring that our associates experience a workplace every day that is respectful and free from discrimination and sexual harassment.