Digital Advertising Specialist

ABOUT SHOP MARKETING PROS:

We are a marketing agency based in the United States with a stateside and international team of over 50 professionals. Shop Marketing Pros is a very well-respected and rapidly growing Digital Marketing Company in the Automotive Repair Industry with strong core values and a superb track record of serving its clients better than competitors. Our key services include Website Design, Digital Advertising, Search Engine Optimization, and Social Media Management.

COMPANY INFO + PERKS:

1) This is a full-time, permanent, remote position from Monday to Friday, 8 am to 4 pm Central Time.

2) Unlimited PTO (after 3 months of employment)

3) Paid time off beginning Christmas Eve until New Year’s Day (we plan to continue offering this as long as it is feasible)

4) An extraordinary team/company culture

JOB DESCRIPTION:

We are seeking a highly analytical, collaborative, and detail-oriented Digital Advertising Specialist to join our Team of PROs. This role focuses on creating, managing, and optimizing digital advertising campaigns across various platforms to ensure exceptional performance and return on investment. This is a hands-on, execution-focused role. You'll be on the platforms daily, building and optimizing campaigns. The right candidate is not someone who just checks boxes. They are someone who takes ownership of their accounts, looks for ways to improve outcomes, and brings ideas that make the whole team better.

Digital Advertising is our most in-demand service, making this role a critical contributor to SMP and its clients. The perfect candidate takes pride in producing high-quality work, consistently delivering strong results, and collaborating with a team of high-performing professionals.

REQUIRED SKILLS:

The ideal candidate has

Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, and Google LSA

In-depth understanding of campaign optimization strategies, targeting, and audience segmentation.

Extreme attention to detail, ensuring no errors in output

Background in creating visually appealing Facebook ad creatives using Canva or similar design tools to enhance campaign performance and audience engagement

Experience in writing compelling and conversion-focused ad copy for Facebook and Google Ad campaigns, aligning with campaign objectives

Ability to follow standard processes and suggest process improvements

Efficiency in managing lots of clients, campaigns, and deadlines

Collaboration skills to work effectively across teams and ensure consistency in digital marketing efforts

Ability to thrive in fast-paced environments

Passion to contribute to the growth of a client's bottom line

Not Required, but helpful:

Experience with tools like Google Analytics, Google Tag Manager, and other tracking mechanisms

Familiarity with project management tools and meticulous note-taking for tracking and reporting

A solid understanding of market research, competitor analysis, and audience persona development

JOB RESPONSIBILITIES:

Creating ad campaigns on Facebook and Google

Appealing and troubleshooting policy violations with Google

Setting up Google Ad assets

Google & Facebook Ad copywriting

Routine ad maintenance and optimizations

Performing routine recommendation and keyword maintenance in Google Ads

Setting up tracking phone numbers in CallRail

Spot-checking Google Ads calls

Appealing rejected Facebook ads

Creating Facebook ad audiences

Checking widget errors and annotation campaign changes in Agency Analytics

Keeping up with GSA, LSA, and FB Ads best practices and industry trends

Contributing to the creation of SOPs and improving processes