Digital Automation Specialist

Description

General Purpose

The Digital Marketing Specialist supports our clients Digital Marketing Optimization team through website management, conversion rate optimization (CRO), testing support, content publishing, quality assurance, and digital analytics coordination. This role works closely with CRO, Analytics, UX, Design, SEO, and Web Development teams to help launch and optimize website experiences that improve customer engagement, lead generation, and conversion performance.

The ideal candidate is highly organized, detail-oriented, and comfortable working across multiple digital marketing disciplines including website content management, CRO execution, QA testing, campaign tracking, analytics support, and digital experience optimization.

Specific Responsibilities

Website Content Management & Publishing (30%)

Create, update, and maintain content and landing pages within Drupal CMS.

Support website enhancements and content updates

Ensure content is properly formatted, optimized, and aligned with brand and user experience standards.

Coordinate with content, SEO, and marketing teams to publish website updates in a timely manner.

Perform content audits and assist with ongoing website maintenance efforts.

Conversion Rate Optimization (CRO) Support (25%)

Support the execution of A/B tests, multivariate tests, and personalization initiatives.

Assist with test setup, QA, launch, and monitoring of experiments.

Partner with CRO strategists, analysts, designers, and developers to ensure experiments are implemented accurately.

Validate website experiences and test variations across browsers and devices.

Document experiment results and implementation details.

Website Quality Assurance (20%)

Perform thorough QA testing for website releases, new components, landing pages, and optimization initiatives.

Validate functionality, content accuracy, design implementation, and user experience.

Identify, document, and communicate defects or issues to appropriate teams.

Conduct regression testing prior to launch of website updates and experiments.

Ensure digital experiences meet quality and accessibility standards.

Digital Marketing Program Support (25%)

Support broader digital marketing initiatives including SEO, SEM, content marketing, and website optimization efforts.

Assist with project coordination and execution across multiple marketing workstreams.

Contribute ideas and recommendations to improve website performance and operational efficiency.

Stay informed on digital marketing trends and best practices.

Skills

Automation, Test automation, Quality assurance, Marketing automation, Automated testing

Top Skills Details

Automation,Test automation,Quality assurance

Additional Skills & Qualifications

This is a fully remote position within the United States.

Work Experience

Required

1-4 years of experience in digital marketing, website management, web content publishing, or a related field.

Experience working with content management systems.

Experience supporting website updates, digital campaigns, or optimization initiatives.

Experience performing website QA and testing.

Preferred

Experience with Drupal CMS.

Experience supporting CRO, A/B testing, or website experimentation programs.

Experience with Google Analytics 4 (GA4).

Experience working with marketing analytics or tracking implementations.

Experience supporting SEO and digital marketing initiatives.

Skills & Abilities

Required

Strong attention to detail and commitment to quality.

Excellent organizational and project management skills.

Strong written and verbal communication skills.

Ability to manage multiple projects simultaneously.

Strong troubleshooting and problem-solving abilities.

Ability to collaborate effectively across technical and non-technical teams.

Preferred

TestMu (formally LambdaTest) or a similar testing platform

Drupal CMS experience.

Optimizely experience

Google Analytics experience.

Familiarity with conversion rate optimization (CRO) programs.

Familiarity with A/B testing methodologies.

Understanding of website analytics and tracking concepts.

Basic HTML and CSS knowledge.

Knowledge of SEO best practices.

Experience Level

Entry Level

This is a Contract position based out of Rochester, NY.

The pay range for this position is $25.00 - $30.00/hr.

Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: Medical, dental & vision Critical Illness, Accident, and Hospital 401(k) Retirement Plan Pre-tax and Roth post-tax contributions available Life Insurance (Voluntary Life & AD&D for the employee and dependents) Short and long-term disability Health Spending Account (HSA) Transportation benefits Employee Assistance Program Time Off/Leave (PTO, Vacation or Sick Leave)

This is a Contract position based out of Rochester, NY.

This position is anticipated to close on Nov 4, 2026.

This is a fully remote position.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

Were a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. Were a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. Were strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. Were building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.