Digital & Brand Manager

Description Digital & Brand Manager – Upland, CA About Us: Lewis Group of Companies is one of the nation’s largest privately held real estate development firms. With over 70 years of experience, we’re committed to creating communities that thrive. We value honesty, long-term relationships, and high-quality standards that benefit our employees, residents, and the broader communities we serve. Lewis seeks an experienced Digital & Brand Manager to provide functional leadership for shared brand, creative, website, and digital marketing capabilities within our Centralized Marketing team. Note: This career is located at the Lewis corporate office in Upland, CA., Monday to Thursday, with Fridays remote. In this highly collaborative role, you’ll oversee enterprise brand standards and key digital marketing practices while leading creative and UX/UI resources. You’ll partner with marketing teams across the organization to provide the strategy, tools, standards, and expertise they need to deliver effective, consistent, and engaging customer-facing marketing. This role requires someone who can move comfortably between strategy and execution —providing brand and digital leadership, collaborating across teams, working hands-on within WordPress, and partnering with agencies and specialists when additional expertise is needed. Your Work will include: Own and evolve Lewis brand standards, including visual identity, brand voice, templates, and shared marketing guidelines. Lead and develop UX/UI and Marketing Design team members, providing direction, coaching, workload prioritization, and quality oversight. Provide functional leadership for brand and digital marketing across Lewis, working collaboratively with business-line marketing teams to translate business strategies into effective creative and digital solutions and establish shared standards and best practices. Develop practical standards, templates, playbooks, and best practices for websites, landing pages, email, social media, digital campaigns, and marketing materials. Provide brand voice, writing, editing, and creative guidance to ensure consistency and quality across customer-facing communications. Review high-impact campaigns, marketing materials, and digital experiences for brand alignment and overall quality. Own the functional roadmap and shared standards for company websites and customer-facing digital experiences, including hands-on work within WordPress to manage and improve website content, pages, functionality, and user experience. Guide UX/UI strategy across user journeys, accessibility, usability, testing, conversion optimization, and ongoing experience improvements. Oversee shared creative systems, templates, reusable assets, and enterprise brand libraries. Provide functional leadership and establish shared standards, performance expectations, and best practices across digital channels, including websites, email marketing and automation, SEO, social media, paid digital advertising, and other digital platforms. Evaluate brand and digital marketing performance and identify opportunities to improve engagement, conversion, lead generation, and overall effectiveness. Provide functional oversight of paid digital media, including campaign requirements, audiences, measurement, agency direction, and optimization. Partner with Marketing Operations on priorities, capacity, workflows, vendors, and process improvements. Manage relationships with creative, digital, website, and other specialist agencies and vendors. Partner with internal marketing teams, UX/UI resources, agencies, and web development partners to implement website enhancements, troubleshoot issues, and continuously improve website performance and conversion. Skills for Success: Bachelor’s degree in Marketing, Communications, Business, Brand Management, Digital Media, or a related field preferred; equivalent relevant experience may be considered. 7+ years of progressive experience in marketing, brand management, digital marketing, integrated marketing, or a related field. Experience managing brand standards and supporting multi-channel marketing across websites, digital campaigns, social media, email, content, and other customer-facing channels. Demonstrated leadership experience, including managing or developing employees and successfully leading cross-functional work through collaboration, influence, and subject-matter expertise. Strong writing, editing, communication, and creative judgment with excellent attention to detail. Hands-on experience working in WordPress, including creating and editing pages and content, working within templates and page-building tools, and coordinating with developers or agencies on more complex website enhancements. Experience managing and collaborating with agencies, vendors, designers, web partners, and other creative and digital specialists. Working knowledge of CMS, CRM, email marketing, marketing automation, digital advertising, social media, analytics, and related digital marketing platforms. Ability to interpret marketing performance and translate insights into actionable improvements. Experience within a centralized, shared services, or integrated marketing organization is preferred. Experience in real estate, property management, retail, hospitality, or another multi-location business is a plus. This is an excellent opportunity to join a nationally awarded and recognized, growing company with a strong history, a broad future, and positive corporate culture. In addition to a competitive annual salary ($120-$130k ), Lewis offers annual bonus and raise eligibility, $100/month cellphone reimbursement, a variety of health benefits to choose from, a 401k with company match, and much more. To learn more about Lewis, visit www.lewiscareers.com Please note: This posting is a summary of the role's primary duties. For a comprehensive list of essential functions, physical demands, and formal requirements, please request the full internal job description. Lewis is an Equal Opportunity Employer and encourages applicants of diverse backgrounds to apply.