Digital Content Strategist

Job Description:

The Communications department of the National Association of Insurance Commissioners (NAIC) has an exciting opportunity for Digital Content Strategist. This team member is responsible for developing and executing channel and content strategies that advance the NAIC’s organizational goals and connects with audiences. This role serves as both a strategic content leader and a hands-on content creator, leading content planning across NAIC.org, social media, email marketing, and other digital channels while creating, writing, editing, and publishing high-quality content. Through collaboration with stakeholders across the organization, this role ensures content is strategic, engaging, and aligned with the NAIC’s brand and business objectives.

This is a full-time, hybrid position. Residency within 100 miles of the Kansas City, Missouri Office is required.

Responsibilities

Content Development and Strategy

• Develops and leads integrated content strategies across NAIC digital channels, including NAIC.org, social media, email marketing, ensuring content aligns with organizational priorities, audience needs, and measurable NAIC objectives.

• Creates, writes, edits, and publishes high-quality content across digital channels, including website copy, articles, social media content, email campaigns, multimedia content, and campaign assets.

• Translate complex insurance, regulatory, and organizational topics into clear, engaging, audience-focused content.

• Identifies audience needs and content opportunities through research, analytics, and stakeholder engagement, translating complex topics into compelling, audience-centered stories.

• Owns and manages the editorial calendar, content lifecycle, governance standards, and channel plans to ensure consistent, timely, and strategic content delivery.

Content Optimization:

• Develops content optimized for search, AI-powered discovery, accessibility, and user experience by applying SEO, AEO, and GEO best practices.

• Partners with the NAIC.org web team to enhance content strategy, site performance, and digital user experiences.

Analytics and Reporting:

• Tracks content performance and engagement metrics to identify trends and recommend improvements that strengthen audience engagement and content effectiveness.

Minimum Education and/or Experience Required

• Bachelor's degree in Communications, Marketing, Journalism, English, Public Relations, Digital Media, or a related field and at least five of experience creating and managing digital content or an equivalent combination of education and experience.

• Experience with content management systems (CMS), social media platforms, and email marketing tools.
• Experience writing for digital audiences and multiple communication channels.

Systems & Technology Requirements

Experience with content management systems (CMS), email marketing platforms, social media management tools, analytics platforms, SEO/AEO/GEO tools, and AI-powered content and productivity tools.

Travel

This position requires regular, out-of-state, overnight travel in support of member meetings and events throughout the year.

Compensation

$71,931- $90,000, commensurate with education and experience. 

Sponsorship

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Interested in learning more about the amazing benefits the NAIC offers? Visit our Benefits page for more information.

About Us

LEARN MORE ABOUT THE NAIC

Company Overview

The National Association of Insurance Commissioners (NAIC) is a member-focused, non-profit Association supporting state insurance commissioners, and their departments, to effectively regulate the insurance industry and protect consumers. Headquartered in Kansas City, New York, and Washington DC, our 150-year-old Association offers the coordination of expertise in policy and regulation among state departments, data and technology, financial regulatory support, training and education, and resources for ongoing collaboration among the states and jurisdictions.

Diversity Statement

Our member-driven Association supports the dynamic and diverse needs of state regulatory agencies and the consumers of insurance products and services. Through our ongoing commitment to Diversity, Equity, and Inclusion, we believe our employees provide a wide range of experience and expertise to generate better ideas and solve complex problems consumers and our members face as insurance products and regulations evolve over time.

Guiding Principles

• We put customers first
• We are committed to continuous improvement
• We succeed by working together
• We do what it takes to get the job done
• We communicate often
• We treat colleagues with respect and honesty