Digital Data Analyst

Data informs much of what we do at Happy Horizon, from campaign optimisation to website improvements and CRM segmentation. As a Digital Data Analyst, you collect, validate, and interpret data from web analytics, advertising platforms, and client databases. You build dashboards, run ad hoc analyses, and contribute to monthly and quarterly reporting for client teams. You partner with strategists, media specialists, and developers to define measurement plans, check tracking implementation, and highlight trends that warrant action. Clear visualisation and concise commentary are essential parts of your output. This hybrid role is based around our Gennep office, with regular collaboration across project teams. You will help raise data literacy within the agency by sharing methods and reusable templates. What you bring Three or more years of experience in digital analytics or marketing intelligence Proficiency with Google Analytics 4 and at least one BI tool such as Looker Studio or Power BI Comfort working with spreadsheets, SQL basics, and structured data exports Ability to translate numbers into practical recommendations for non-technical audiences Understanding of tagging, consent modes, and common measurement limitations Methodical approach to data quality checks and documentation HBO or university education in analytics, econometrics, or a related field