Digital Fundraising Manager
- Salary
- CA$87.9K
- Hiring from
- Canada
- Work type
- Hybrid
- Posted
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Applications will be accepted until 09:00am EDT on November 23, 2026
At the core of Doctors Without Borders/Médecins Sans Frontières (MSF) Canada’s identity is a commitment to medical ethics, independence, neutrality, and impartiality. We go where people’s medical needs are greatest. These ideals have driven every aspect of our work – from medical care and logistical coordination, to finance and communications – since MSF was established in 1971.
MSF Canada’s Fundraising Department is responsible for raising private funding, predominantly from individuals, by integrated direct response campaigns, major gifts, and legacy and planned giving vehicles to support our operations in the field and our activities in Canada. The department now generates over $90 million annually and has an ambitious plan to grow as part of the 2025-2028 strategic plan.
As a member of the Mass Marketing Unit, the Digital Fundraising Manager is responsible for supporting direct response digital fundraising activities designed to acquire, convert, reactivate, and welcome new monthly and one-time donors as well as retain, engage, and steward existing monthly and one-time donors. This role is also responsible for managing relationships with several digital vendors who help plan and execute various fundraising campaigns. The Digital Fundraising Manager will collaborate with MSF Canada’s Communications Department and will work closely with the Senior Manager Integrated Campaigns to support strategic fundraising goals. They will also directly manage the Digital Fundraising Officer(s) to help execute these goals.
Our values:
Our work is guided by the humanitarian principles of impartiality, neutrality, and independence, rooted in universal medical ethics.
We bring these principles to life through the way we treat each other, work, and relate to the global MSF movement:
Respect, Integrity, Inclusion – fostering a workplace grounded in equity and belonging
Discovery, Learning, Boldness – embracing curiosity, innovation, and courageous action
Impact, Transformation, Shared Responsibility – driving meaningful change and collective accountability
These values shape our culture and guide everything we do to uphold MSF’s social mission.
MSF Canada is looking for someone who will be responsible for the following:
Lead the development and execution of digital fundraising campaigns aimed at a full funnel approach including acquisition, renewal and upgrade
Manage digital fundraising suppliers/vendors in execution of digital fundraising campaigns
Lead, mentor, and develop, a team of two Digital Fundraising Officers driving the planning and execution of digital fundraising campaigns including email, social media, and digital advertising channels
Propose and develop adjustments to the digital acquisition strategy to achieve fundraising goals and actively participate in identifying campaign themes to support acquisition campaign content.
Lead MSF’s symbolic giving catalogue by providing strategic and creative guidance, project management, and working with digital vendors and staff.
Stay abreast of MSF Canada’s brand guidelines and ensure digital fundraising activities adhere to these standards.
Support the execution of integrated campaigns
Create a cohesive digital strategy that complements other fundraising units with their digital campaigns
Support the organization with other digital projects.
Job-Specific Competencies
Digital fundraising strategy, execution, and analysis; Advanced skills in digital social engagement, online campaign development and implementation, online collaboration, digital acquisition campaigns, and knowledge of the donor journey, website strategy development and social media engagement tools and channels.
Lead strategy and execution of MSF Canada’s digital fundraising campaigns, lead generation, new donor acquisition, donor engagement and stewardship.
Work closely with other fundraising teams to identify opportunities and tools across digital marketing channels and platforms to target new audiences, improve the donor and the applicants’ experiences, maximize digital revenue and deliver strong return on investments.
Lead on data legislation, donor preferences and data structures from an online journey perspective
Develop requirements for web enhancements focused on financial conversions.
Manage the strategies to optimize SEM/SEO for fundraising.
Lead the analysis and reporting of online strategy, campaigns, and the MSF Canada websites to ensure that set objectives, targets, return on investments and other key performance measurements are being met; implement and advise changes if not. Report to internal and external stakeholders, partners, management and international colleagues
Lead on payment developments, making it easier and more secure for potential donors.
Collaborate with other members of the Digital Unit to ensure seamless integration of digital solutions.
Digital Vendor Management; Strong project management skills, with the ability to turn complex projects into clear and manageable workplans, timelines, and deliverables; and analytics skills, with the ability to oversee technical contracts and content production for web and social media
Lead the development and approval of strategic briefs and timelines for relevant campaigns
Ensure strong cross-vendor collaboration
Work with vendors to develop the Fundraising department’s Annual Plan, and ensure alignment with overall strategic planning priorities
Plan and monitor annual digital fundraising budget to maximize income and results
Ensure vendors are all aware about key performance measurements and are actively part of discussions to hit the targets, increase income and deliver strong return on investments from individual and regular donations
Lead RFPs to identify new vendors as needed; attend, chair, and actively participate in meetings with vendors,
People management and leadership; Exceptional interpersonal and communication skills, working with multiple stakeholders
Provide inclusive leadership and coaching to the Digital Fundraising Officers, fostering a culture of trust, respect, recognition and shared accountability while supporting individual growth, team collaboration and the achievement of collective goals.
Conduct regular check in, status and team meetings to review program performance and coordinate deliverables.
Work alongside fundraising colleagues and other MSF Canada departments to ensure campaign integration and cross-departmental collaboration.
Build relationships with key individuals in the digital and non-profit sectors, specifically digital marketing, fundraising, optimization and web development to gain industry intelligence, expert advice and assistance.
The ability to identify and develop pro-bono initiatives where applicable is encouraged.
Other
Support the Mass Marketing and Philanthropy Units with digital projects and campaigns
Support the Communications Department with non-fundraising digital projects and campaigns
Stay current with research, fundraising trends, and areas of development for digital campaigns.
Keep up to date with industry innovation and development, testing new channels, content, and messaging, where possible, to ensure that the correct mix is implemented - keep up to date with developments and trends in digital / digital marketing / fundraising / non-profit sector.
MSF Transversal Core Competencies
Commitment to MSF’s Principles; Proficiency level 1: Demonstrates loyalty, awareness and respect for MSF’s values. The commitment to provide medical assistance to populations in distress, observing the principles of humanitarian action and medical ethics, and the willingness to direct their interest and behaviours towards the social mission of MSF.
Cross-cultural Awareness; Proficiency level 3: Demonstrates an integrating attitude. The capacity to acknowledge, respect and integrate cultural differences in a way that facilitates the achievement of MSF’s objectives.
Teamwork and Cooperation; Proficiency level 3: Encourages, engages, and motivates people to work as a team. Implies collaboration, sharing and cooperating with others, to work together towards a common goal.
Planning and organizing; Proficiency level 2: Enables others to organize. The ability to prioritise and set lines of action, optimising resources (material, human, financial, temporal, etc.), ensuring that anticipated results are obtained by means of efficient management of their own and colleagues’ work and that assigned responsibilities and functions are always clear.
Results and Quality Orientation; Proficiency level 2: Works towards objectives, preserving established standards. The drive and tenacity to achieve the defined objectives and to implement efficient solutions within a set timeframe, with the given resources and in accordance with the established procedures and models; the will to constantly seek improvement in the performance of his/her own tasks and actions.
The successful candidate will bring to MSF Canada:
Professional experience in the areas of digital fundraising, digital marketing, or digital communications.
Track record of progressive experience in people management roles with cross functional teams and demonstrated ability to develop team members and manage large, complex budgets
Developed interpersonal communications and presentation skills with attention to detail
Demonstrated knowledge of Equity, Diversity and Inclusion (EDI) principles and best practices, with the ability to apply an EDI lens to digital fundraising strategies, donor engagement, and communications
Ability to analyze fundraising data and audience insights to identify and address barriers to engagement, participation, and giving among underrepresented groups
Demonstrated computer skills with experience in Microsoft Office 365 applications
Demonstrated copy-editing skills including for social media and digital platforms
Education, Certifications and Languages
Education or training in digital fundraising, digital marketing, digital communications, or a related field or a combination of experience and training
Proficient in written and verbal English
Proficiency in French is an asset to support campaigns targeting Francophone audiences within Canada
Working conditions:
Hybrid model: a minimum 40% presence in an MSF Canada officer per week.
Regular hours Monday to Friday (9 a.m.–5 p.m., core hours 10 a.m.–3 p.m.); occasional evenings or weekends.
Open-concept office environment with modern workspace.
Position Level: People Leader
Department: Fundraising / Digital Fundraising
Position Status: Permanent
Activity Rate: 100% (37.5 hours/week)
Location: Toronto or Montreal
Salary Grade: Level 16, Step 1 on the MSF Canada Salary Grid, $87,850 per year (non-negotiable)
Benefits:
Comprehensive group insurance (health, dental, life, AD&D, prescriptions, etc.)
5% RRSP contribution (no matching required)
4 weeks’ vacation annually
Health Spending Accounts
Flexible work hours
Annual Professional Development budget
Employee & Family Assistance Program (EFAP)
Candidates must be legally authorized to work in Canada; MSF Canada is not able to support or relocate candidates from outside Canada.
Vacancy notice
This posting is for a an existing position and is not intended to create an ongoing candidate pool for future openings. Qualified applications will be individually assessed for this role only.
AI disclosure statement
We do not use artificial intelligence (AI) to automatically screen or select candidates for interview. AI may be used in the hiring process to assist our recruitment team by:
· Summarizing recruiter or hiring manager notes, and
· Conducting limited keyword searches for specific job‑related criteria.
However, every application is reviewed by a qualified human to assess transferable or similar experience, regardless of any AI‑assisted preliminaries.
Safeguarding
MSF is committed to preventing abuse, inappropriate behavior, lack of integrity and financial misconduct in its work and care spaces. MSF expects all staff to share this commitment and promote an environment where abuse and misconduct is not tolerated.
Accessibility
Any questions or concerns regarding accommodation and accessibility may be addressed to Human Resources.
