Digital & Integrated Marketing Account Director - Experiences

Digital & Integrated Marketing Account Director – Racing Experiences – Hybrid Role

Principal Duties and Responsibilities:

• Serves as a senior day-to-day account leader, translating client business objectives and marketing strategies into clear priorities, plans and workstreams.
• Leads integrated marketing initiatives across paid digital media, CRM, email, web, content and experiential marketing channels.
• Translates business objectives, audience insights and program goals into actionable campaign strategies, recommendations, and execution plans.
• Leads digital campaign planning, including audience targeting, channel selection, budget allocation, messaging, and creative requirements.
• Evaluates and recommends paid media opportunities across search, paid social, display, programmatic, retargeting, and emerging platforms.

• Analyzes marketing performance across the customer journey, identifying opportunities to improve engagement, conversion, reservations and other key business outcomes.
• Establishes campaign KPIs, develops measurement approaches and translates performance data into actionable insights and recommendations.
• Applies hands-on digital marketing expertise to guide campaign implementation, testing, optimization and ongoing improvements.
• Anticipates client and program needs, identifies gaps and proactively directs the team toward solutions and next steps.
• Provides leadership and oversight to the account team, establishing clear ownership, expectations and accountability.
• Partners with creative, digital and account teams to develop effective campaign assets and ensure consistency across channels.
• Maintains visibility across active workstreams, ensuring projects stay strategically aligned, on schedule and connected across programs and channels.
• Reviews marketing and creative deliverables for accuracy, strategic alignment, brand adherence, and executional quality, providing clear, actionable feedback.
• Leads client conversations, presentations, planning sessions, and recommendations, serving as a trusted senior partner.
• Coaches and develops account team members, strengthening their strategic thinking, marketing judgment, and executional skills.
• Partners with senior agency leadership on annual marketing planning, scopes of work, resource needs, and account growth opportunities.
• Oversees account financials, including estimates, budgets, staffing, billing and project profitability.
• Completes additional duties as assigned.
• Adheres to ISO 9001, ISO 14001, and all other company policies, procedures and processes.

Knowledge, Skills, and Abilities Required/Desired:

• Knowledge of integrated marketing communications principles, normally acquired through completion of a bachelor’s degree.
• Eight or more years of experience in digital marketing, integrated marketing, advertising or related fields, including hands-on experience developing and optimizing digital campaigns and leading complex accounts and teams.
• Experience using marketing analytics, campaign reporting and performance data to evaluate effectiveness and recommend improvements.
• Strong understanding of paid media strategy, audience segmentation, CRM/email marketing, conversion optimization, and digital customer journeys.
• Familiarity with digital advertising and measurement platforms such as Google Ads, Meta Ads Manager, Google Analytics, CRM systems, and reporting dashboards.
• Familiarity with digital advertising and measurement platforms such as Google Ads, Meta Ads Manager, Google Analytics, CRM systems, and reporting dashboards.
• Ability to translate business and marketing objectives into integrated plans that drive measurable outcomes.
• Strong strategic, creative, and marketing judgement, with the ability to move comfortably between big picture priorities and executional details.
• Demonstrated ability to lead teams and cross-functional initiatives, provide clear direction and feedback, manage competing priorities, and independently drive complex work forward.
• Excellent client communication, presentation, and relationship-management skills.
• Exceptional attention to detail and ability to maintain a high standard of quality across multiple concurrent workstreams.