Digital Marketing Contractor

Digital Marketing Contractor

Digital Marketing Contractor

• Duration: 4 months
• Location: Hybrid (Old East Dallas Office | Mon/Tues/Thurs In-Office)

What Success Looks Like in This Role

You’re not just “running ads” — you are driving outcomes. Success in this role is measured by:

• Campaign Performance
• ROAS, CPA, CTR, CPC, conversion volume
• Client Satisfaction
• On-time deliverables, strategic clarity, strong and proactive communication
• Budget Management
• Accurate pacing, efficient spend allocation, ability to scale when performance is strong
• Creative Effectiveness
• A/B testing learnings, improvement in engagement, click-through, and conversion performance
• Reporting & Insight
• Clear monthly reporting, data-backed recommendations, actionable strategic next steps

Key Responsibilities

• Lead Campaign Strategy & Execution
• Manage 5 – 7 consumer brand accounts, developing and executing full-funnel digital marketing campaigns across Meta, Google Ads, YouTube, and other paid and organic platforms.
• Performance Marketing
• Plan, launch, and optimize paid media campaigns to drive traffic, conversions, and customer retention – tracking KPIs like ROAS, CTR, CPC, and CPA.
• Creative & Messaging Strategy
• Collaborate with design and content teams to concept and test high-performing creative and copy that connect with audiences and elevate brand storytelling.
• Cross-Channel Integration
• Ensure alignment across all digital touchpoints – focusing on paid social and paid search – delivering cohesive consumer experiences that drive engagement and loyalty.
• Analytics & Insights
• Monitor campaign performance, analyze trends, and translate data into actionable insights and monthly reports with strategic recommendations.
• Testing & Optimization
• Continuously test creative, audiences, and ad formats to improve campaign efficiency and scale growth.
• Client Collaboration
• Act as the digital marketing lead for each assigned brand, maintaining strong client communication and proactively recommending new opportunities for growth.
• Financial Management
• Track budgets, manage daily pacing, and ensure all campaigns stay within approved spend limits.

Qualifications

• 4+ years of experience in consumer digital marketing or paid media management required (agency or brand side).
• Strong proficiency across Meta Ads Manager, Google Ads, and Google Analytics (GA4).
• Proven experience driving measurable results in eCommerce, retail, QSR, or hospitality industries.
• Strong understanding of audience segmentation, funnel strategy, and conversion optimization.
• Exceptional analytical skills and ability to translate data into strategy.
• Strong communication and presentation skills — able to confidently explain campaign impact, insights and recommendations.
• Self-starter who thrives in fast-paced environments and can manage multiple projects independently.

Preferred Skills

• Experience managing digital campaigns for restaurant, retail, or CPG brands.
• Knowledge of email marketing, influencer partnerships, or organic social strategy.
• Google Ads or Meta Blueprint Certification.
• Familiarity with Shopify, Klaviyo, or other digital marketing platforms.

Compensation

• Competitive hourly or project-based rate, commensurate with experience.