Digital Marketing Coordinator

FUNDAMENTAL PURPOSE: The Digital Marketing Coordinator supports the execution of digital marketing, eCommerce, and website activities across PPG Architectural brands in Australia and New Zealand. This role focuses on hands on delivery, coordination, and optimisation of digital campaigns, content, and website updates. The Coordinator works closely with the Digital Marketing Specialist, internal teams, and external partners to ensure consistent execution aligned to brand, marketing, and sales objectives. The position is delivery focused, providing reliable support to ensure digital initiatives are executed efficiently, accurately, and on time. Website and Content Management: Support website updates, enhancements, and relaunch activities Support retailer and owned platform content management, including assisting with product uploads, content updates, and ongoing optimisation of digital shelf presence Assist in maintaining product information, imagery, and content attributes across multiple platforms to ensure consistency and accuracy Support the implementation of brand updates, product changes and relaunch activities across digital channels, ensuring alignment across assets and platforms Contribute to improving content discoverability by applying SEO and GEO best practices under guidance Ensure content follows digital best practice and supports digital shelf effectiveness Conduct regular audits to maintain accuracy, usability, and consistency across platforms Social Media & Content Support: Assist in creating and publishing social media and digital content aligned to brand guidelines Ensure consistency of messaging, tone of voice, and visual standards Monitor competitor activity and highlight content opportunities Support the creation of social content, including contributing to content capture and short form video development with guidance from the Digital Marketing Specialist Assist in editing and preparing content for social channels using relevant tools, with a focus on creating engaging and platform appropriate assets Coordinate internal stakeholders and contributors to support content creation and delivery Assist in coordinating external agencies and partners to deliver social and digital content aligned to campaign and brand requirements Support influencer and content creator activity, including identifying opportunities and assisting with coordination of collaborations Work with digital and media partners to support content amplification activity, including paid and boosted social execution Analytics and Reporting: Monitor campaign and website performance using established KPIs Assist in preparing performance reports Support optimisation of content and campaigns based on performance trends Stakeholder and Agency Coordination: Work collaboratively with brand, sales and digital teams to support aligned outcomes Coordinate with external agencies to ensure delivery of briefs and assets Build and maintain effective working relationships across stakeholders ADDITIONAL RESPONSIBILITIES: Implement and maintain company policies and procedures Perform role in accordance with PPG corporate values Achieve goals as decided in the PLP Ad hoc duties REQUIRES: ( Functional/Technical Skills & Knowledge) Tertiary qualification in marketing, business, or related field, or equivalent experience 1 to 2 years of experience in digital marketing or a related role Foundational understanding of digital marketing channels and platforms Strong attention to detail and organisational skills Ability to manage multiple tasks and meet deadlines Basic analytical skills with ability to interpret performance data Clear written and verbal communication skills Ability to work collaboratively within a team Interest in digital content, social media and emerging platforms, with a willingness to learn and develop practical skills Exposure to content management systems, retailer platforms, or digital tools is advantageous Basic understanding of search, content optimisation, or digital performance principles is desirable How we work: At PPG, we bring teams together to accelerate collaboration and career development, with in-person work Monday through Thursday and the opportunity to work remotely on Flexible Fridays. Schedules may vary by location. About us: PPG: WE PROTECT AND BEAUTIFY THE WORLD ® Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X. The PPG Way 2030 We are customer champions Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don’t stop until we solve their biggest challenges. When our customers win, we all grow. We act with purpose and speed Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value. We are excellent operators Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers. We compete to win Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths. We are PPG proud Strong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world. At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to https://careers.ppg.com/us/en/candidate-resources . PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression. If you need an adjustment due to a disability, please email [email protected]. PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply. Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Benefits will be discussed with you by your recruiter during the hiring process. PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process , so that we can do better today than yesterday.