Digital Marketing Executive

Job Description This is a remote position. Job Title - Marketing Virtual Assistant (Paid Advertising & LinkedIn Outreach) Location: Remote Engagement Type: Part-Time (20hrs Per Week) Work Roster: 12PM-4PM AEST (Flexible Hours Can be Provided) Weekends: Saturday & Sunday About the Role We are looking for a proactive Marketing Virtual Assistant to support our digital marketing and lead generation activities. This role combines paid advertising, LinkedIn outreach, CRM management, and campaign coordination to help generate qualified leads and support business growth. The ideal candidate has hands-on experience managing LinkedIn campaigns, executing LinkedIn outreach, and working with modern marketing tools and AI platforms. Key Responsibilities Paid Advertising Support LinkedIn Ads campaign setup and management. Monitor campaign performance and prepare weekly reports. Coordinate creative assets and copy for campaigns. Track budgets, CPL, CTR, CPC, ROAS, and other key metrics. Conduct A/B testing and recommend improvements. LinkedIn Outreach & Lead Generation Execute personalised LinkedIn outreach campaigns. Build and manage LinkedIn prospect lists based on target industries and personas. Manage connection requests, follow-up sequences, and conversations. Identify qualified prospects and book meetings for the sales team. Keep CRM records updated with outreach activity. Research companies and decision-makers. Reporting & Administration Prepare weekly marketing performance reports. Maintain campaign documentation and SOPs. Organise marketing assets and project files. Support ad-hoc marketing projects. Required Skills & Experience 2+ years of experience in digital marketing or a marketing support role. Experience with LinkedIn Ads is highly desirable. Experience with LinkedIn outreach tools and manual prospecting. Strong understanding of lead generation strategies. Excellent written English and communication skills. Strong organisational and time management skills. High attention to detail. Ability to work independently in a remote environment. Preferred Experience LinkedIn Sales Navigator HubSpot or other CRM platforms Apollo, Lemlist, Smartlead, Instantly, or similar outreach tools Canva LinkedIn Campaign Manager ChatGPT and AI productivity tool What We're Looking For Data-oriented with strong analytical skills. Highly organised and process-driven Comfortable working across multiple campaigns simultaneously. Strong initiative and problem-solving ability. Eager to learn new marketing technologies and AI tools. Collaborative, reliable, and accountable. Nice to Have Experience working in a B2B environment.